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Product Strategy: Defining Your Product Stance

Mentormate

The products are based on an idea more than on actual user needs, and in rushing them to market before collecting feedback, creators “jump the gun.” Among the crucial components for a successful design-first approach is defining your product stance. What is the soul of your product? What does it stand for?

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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business Review

As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy. A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses.

Marketing 103
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The Transaction: A Product Strategy Choice

CEO Insider

The post The Transaction: A Product Strategy Choice appeared first on CEOWORLD magazine. I heard Mona Ataya’s story as she was interviewed by HBS professor Ranjay Gulati for his What They Are Made Of series of podcasts. I thought about the […]. Copyright The CEOWORLD magazine Limited 2021. All rights reserved.

Strategy 117
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Extra Crunch roundup: DTC strategy, IPO analysis, Zoom’s future product plans

TechCrunch

Now, “Zoom has recognized that it must expand into other areas,” writes Ron Miller, who interviewed Gartner analyst Mike Fasciani and Oded Gal, Zoom’s chief product officer, about what’s ahead for the platform. Choices and constraints: How DTC companies decide which strategy to follow.

Analysis 184
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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers. It's not the technology, and it's not the tactics.

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Product development leader Greg Sterndale joins Modus as strategy practice lead

Modus Create

Greg Sterndale, formerly CEO of Promptworks ( acquired by Modus in 2022 ), will take the new role of VP, Strategy Practice Lead, for our Digital Strategy Practice. We assess crucial digital initiatives, such as the product portfolio, security, and cloud strategy. Product development is risky!

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7 Strategies to Boost Product Roadmapping Success

Gorilla Logic

As an experienced product manager, you know that product roadmaps are crucial for aligning stakeholders, clarifying strategy and direction, and making informed, timely decisions. But product roadmapping is hard work, and gaining consensus on product direction ranks as the top challenge for product managers.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

Customer feedback is integral to effective problem management and product development for senior product professionals. How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data?

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. Eric Feinstein, Professional Services Manager at Looker, has done workshops with product managers who are looking to add effective reporting.

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. You'll learn: How to think of outcomes and output as a system, not a zero-sum choice.

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Scaling to the Masses - Fit Your Product for a Larger User Base

Speaker: Dustin Smith, Sr. Product Manager, Incubator

The classic product story goes like this: A small team puts a great idea to work. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability. Romantic notions aside, the story neglects to mention the most essential variable to product success: scalability.