How the metaverse will help financial organizations transform employee and customer experience on Microsoft Cloud

The metaverse—a fast-emerging combination of technologies including augmented and virtual reality, IoT, and blockchain—is poised to change the way financial services organizations and other companies do business.   

“By blending the physical and the digital worlds, the metaverse is changing the rules of engagement and enabling us to connect without barriers,” says Anupam Singhal, a Senior Vice President at Tata Consultancy Services (TCS). “For financial institutions, it can transform the way they offer services and training, making them more convenient, engaging, accessible and inclusive.”   

Metaverse applications are developing quickly. According to Gartner, 25% of people will spend at least an hour in the metaverse by 2026. While financial institutions are starting to experiment with pilot programs, they must ensure that they have the right infrastructure and security protections in place to reap the full-scale benefits the metaverse has to offer.  

Innovative products and services 

In the metaverse, financial institutions can offer customers and employees personalized experiences that leave a lasting impression. For example, clients can hold virtual consultations with investment advisors across the globe and improve their financial knowledge by using 3D interactive tools. Financial institutions can also cater to underserved and underbanked customers with minimal to no charges.  

Employees, even the ones situated in isolated, remote locations, can take virtual tours and gain knowledge faster. TCS is developing an application, for example, that leads new employees on a lifelike journey through a bank’s corporate buildings and history as part of their onboarding experience. And with virtual training, employees can practice skills in a realistic, risk-free environment. 

Metaverse services can also help banks attract new customers.  

“We have a lineup of exciting projects, including creating a virtual bank for retail transactions and a non-fungible token marketplace using blockchain,” Singhal says. “We have already implemented augmented marketing and branding solutions in retail, and we are working on pilots in the business-to-business and business-to-consumer spaces.”  

A seamless, secure infrastructure 

To make these dynamic services possible, organizations must create digital replicas of the real world, supported by dedicated offerings on Microsoft Cloud. Seamless connectivity and extremely low latency, enabled by specialized graphics and edge processing, are also critical to providing vivid experiences and near-real time interactions.   

“With decentralized Web3 technology, users can also take advantage of peer-to-peer capabilities, running some tools and platforms on their devices instead of relying on the cloud,” Singhal says.  

In addition to creating ground-breaking experiences, the metaverse, like other emerging technologies, brings a new set of security challenges. Rogue actors could attempt to steal target NFTs and tokens, or use deepfake techniques to impersonate financial advisors. Personal data collected by AR and VR applications creates greater opportunities for identity theft.  

“We must rethink how we address data privacy and security in the metaverse,” Singhal says. “We need strong regulations like GDPR to define clear boundaries. We also need more security measures like multi-factor authentication and digital encryption to ensure secure experiences.”   

Getting started in the metaverse 

Every organization must carve its own path to the metaverse, a process that starts by examining existing technology and defining services to prioritize.   

“TCS has a successful history of helping businesses grow and transform through technology and make a meaningful difference. We can help leaders identify areas where they can improve, whether that means upgrading infrastructure, investing in new technology, or bringing in new talent. We can co-develop metaverse strategies that align with their business goals and objectives,” Singhal says.  

Organizations can then co-create experiences on the TCS Avapresence^TM platform, which uses blockchain, AI, AR, VR, and mixed reality technologies to address customer needs. For financial services companies, TCS has developed a specialized program that involves training their associates to become proficient in using several 3D engines and platforms to address industry challenges, including security, data privacy, and compliance concerns.   

Financial organizations that want to gain a competitive edge should get started soon.  

“Banks that offer virtual services are going to have a larger consumer mindshare, particularly among younger generations,” Singhal says. “By engaging with the right experts, leaders can break boundaries and take advantage of the metaverse’s limitless opportunities.” 

Learn how to master your cloud transformation journey with TCS and Microsoft Cloud.