Salesforce has joined ranks with technology peers Twitter and Meta as it starts laying off hundreds of employees this week. Credit: Sundry Photography / Shutterstock.com Cloud-based CRM software provider Salesforce has become the latest technology company to announce mass layoffs, cutting at least hundreds of jobs from its 73,000-person workforce. “Our sales performance process drives accountability. Unfortunately, that can lead to some leaving the business, and we support them through their transition,” Salesforce said in a statement confirming the layoffs. Salesforce has experienced a relatively successful year financially, with the company’s second quarter revenue rising 22% year on year, driven by rapid adoption of its cloud-based CRM and other sales management tools. The company is facing pressure to cut costs since last month when activist hedge fund Starboard Value took a stake in the company and immediately called for Salesforce to increase its margins, although Starboard didn’t explicitly call for a workforce reduction. Salesforce is not the only tech company to announce job cuts this month. Last week, Twitter’s new owner, Elon Musk, fired almost half of the social media platform’s workforce in addition to the company’s senior leadership team. Meta has also announced it is reducing the size of its workforce by 13%, leading to 11,000 employees losing their jobs. In a statement, Meta CEO Mark Zuckerburg said that the company would also be taking a number of additional steps to become a “leaner and more efficient company,” by cutting discretionary spending and extending our hiring freeze through Q1. Related content opinion Where’s the ROAI? The Return on Investment for AI is in the use cases By Chris Selland May 08, 2024 4 mins ROI and Metrics Artificial Intelligence opinion Innovative data integration in 2024: Pioneering the future of data integration This article discusses the latest advancements in the data integration industry and how organisations can successfully integrate these technologies into their existing data strategy. By Yash Mehta May 08, 2024 8 mins Data Integration news Are You the Type of Player Who Makes IT Happen? By Elizabeth Cutler May 08, 2024 1 min Events Artificial Intelligence IT Leadership brandpost Sponsored by Adobe 5 use cases for how Generative AI can supercharge document productivity across the enterprise Take a closer look at real-world examples of how we are using GenAI to turn document data into peak productivity. By Maro Eremyan May 08, 2024 6 mins Generative AI PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe