OpenAI integration and AI wizardry for report generation are aimed at making Alteryx’s analytics products more accessible. Credit: istock/Jay Yuno Analytics and data science vendor Alteryx is rolling ChatGPT and home-grown AI expertise into some of its core modules, with the aim of generating targeted, detailed reports at high speed. Alteryx’s AiDIN engine will power three new features, according to a company announcement Wednesday. The first, dubbed Magic Documents, applies AI to Alteryx’s Auto Insights feature, creating contextualized data visualizations in several forms, including PowerPoint, email and more. Workflow Summary does something similar for workflow documentation, allowing AI to generate them on-demand, while the OpenAI connector opens the doors for end-users to use ChatGPT themselves to analyze their in-house data sets. (Users will still need their own ChatGPT accounts.) The goal of AiDIN, according to chief product officer Suresh Vittal, is to bring Alteryx’s offerings more in line with what modern analytics and line-of-business teams need. “The idea is that in an enterprise, different people want to consume different information in different ways,” he said in an interview. “[Customers] want to use generative AI technology.” For a company that embraced the cloud slightly later than most — Alteryx’s first cloud-native tools weren’t released until early 2022, according to IDC senior research analyst Raymond Huo — the new capabilities are much in line with the company’s competition in the analytics space. Several, including Informatica and Tableau, have various types of GPT integration already, while others like SAS are yet to jump into the generative AI marketplace. “The new announcements are all aimed at making advanced analytics and AI/ML more accessible for all users,” said Huo. Part of the plan may have been to strike while the iron is hot — according to Huo, Alteryx has grown rapidly over the past 12 months, with BI revenues growing more than six-fold and overall revenue rising 60% in year-on-year terms. Despite the aforementioned late move to the cloud — the company’s overarching Analytics Cloud framework only went into general availability in February of this year — that segment of revenue already accounts for 15% of the company’s total, Huo noted. All three released components of AiDIN are available as part of existing subscriptions at no extra charge, according to the company. Magic Documents is free to users of Alteryx’s Auto Insights product, while the OpenAI connector and Workflow Summary are now part of Designer product. All are available immediately. Related content opinion AI, cybersecurity investments and identity take center stage at RSA 2024 The industry has renewed confidence, and many innovative AI cybersecurity solutions are ready to battle today’s increased security challenges. By Rick Grinnell May 29, 2024 6 mins Security how-to Download our data management platform (DMP) enterprise buyer’s guide From the editors of CIO, this enterprise buyer’s guide helps CIOs and other IT leaders understand the benefits of a data management platform (DMP) — which are increasingly important for customer-centric sales and marketing campaigns &mdas By Peter Wayner May 29, 2024 1 min Data Management Enterprise Buyer’s Guides news NIST launches ambitious effort to assess LLM risks The standards entity’s ARIA program attempts to establish guidelines on large language model (LLM) risks — a ‘delicate and challenging concept,’ according to industry experts. By Evan Schuman May 29, 2024 6 mins Generative AI Data Governance IT Governance news Former OpenAI board member tells all about Altman’s ousting Helen Toner speaks about why she voted Altman out, and why AI governance is so important. By Paul Barker May 29, 2024 6 mins Regulation Generative AI PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe