The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content news PwC integrates ChatGPT Enterprise into its practice, becomes a reseller But the advice you get will be vetted by a human expert, the company promises. By Lynn Greiner May 29, 2024 3 mins Generative AI PwC opinion AI, cybersecurity investments and identity take center stage at RSA 2024 The industry has renewed confidence, and many innovative AI cybersecurity solutions are ready to battle today’s increased security challenges. By Rick Grinnell May 29, 2024 6 mins Security how-to Download our data management platform (DMP) enterprise buyer’s guide From the editors of CIO, this enterprise buyer’s guide helps CIOs and other IT leaders understand the benefits of a data management platform (DMP) — which are increasingly important for customer-centric sales and marketing campaigns &mdas By Peter Wayner May 29, 2024 1 min Data Management Enterprise Buyer’s Guides news NIST launches ambitious effort to assess LLM risks The standards entity’s ARIA program attempts to establish guidelines on large language model (LLM) risks — a ‘delicate and challenging concept,’ according to industry experts. By Evan Schuman May 29, 2024 6 mins Generative AI Data Governance IT Governance PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe