The program seeks to attract small and medium-size businesses by offering incentives to move their workloads to the cloud. Credit: cybrain Amazon Web Services on Wednesday made its global Lift program available in India, targeting small and medium-size businesses with revenue ranging from 800 million to 6.25 billion rupees. The Lift program, according to AWS, offers promotional credits and nearly 200 AWS services to help enterprises move on-premises workloads to the cloud. The India Lift program allows enterprises within the designated revenue range, regardless of their status as an AWS customer, to join the program. “New and existing customers that join the program will receive a starter pack of AWS Promotional Credits over 12 months, providing access to all 200 fully featured services on AWS,” the company said, adding that the program had no lock-in or hidden clauses. The first dollar billed to the subscribing enterprise will unlock 62,000 rupees worth of promotional credits, AWS said, adding that increased usage of AWS services could help a subscribing enterprise unlock a maximum of 6.9 million rupees in promotional credits over the 12-month period. The promotional credit will be used to offset the total AWS bill of the enterprise, AWS said. In a similar move last month, Google Cloud started offering a new type of contract, dubbed Flex Agreements, to incentivize enterprises to move workloads to its data centers. AWS has been investing heavily in India to ramp up its operations. Last year, it launched its second region in India and said it was committing $4.4 billion (364 billion rupees) through the end of 2030 to scale scale cloud services in the country. Related content feature IT leaders’ AI talent needs hinge on reskilling Most organizations see the need to revamp their training programs to address AI skills shortages — an approach that delivers intangibles hiring can’t provide. By Grant Gross May 31, 2024 7 mins Hiring Generative AI IT Skills feature Skills the Irish Government CIO uses to advance digital transformation In his eight-year tenure as CIO at Ireland’s Department of Public Expenditure and Reform, Barry Lowry always had a vision of what digital government could look like. Here, he details how an approach built on transparency and innovation is conti By Ian Campbell May 31, 2024 8 mins CIO Government IT Cloud Management brandpost Sponsored by Cisco 3 reasons you should adopt cloud monitoring Cloud network management offers increased security, operational efficiencies, and more. By D Matthew Landry May 30, 2024 4 mins Machine Learning opinion Faultless with serverless: Cloud best practices for optimized returns What does a well-defined serverless approach look like? Let's learn some of the best modern approaches to handling Enterprises and SMEs growing serverless computing needs. By Yash Mehta May 30, 2024 5 mins Serverless Computing PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe