Although it is still early days for the technology, the McKinsey report showed its adoption is picking up across industry sectors. Credit: gorodenkoff The usage of generative AI across enterprises is already widespread, although it is still early days for the new technology, according to a report from McKinsey’s AI consulting service, Quantum Black. The report is based on an online survey conducted in April, which received responses from 1,684 participants globally across multiple industry sectors, company sizes, and functional specialties. Nearly 22% of the respondents said they are using generative AI for their work. This usage was highest in the technology sector, and among respondents from North America, the report showed. Industry verticals, including financial services, retail, professional services, and healthcare were also using generative AI but trailed behind the technology sector, according to the report. “While our estimates suggest that tech companies, unsurprisingly, are poised to see the highest impact from gen AI — adding value equivalent to as much as 9% of global industry revenue — knowledge-based industries such as banking (up to 5%), pharmaceuticals, and medical products (also up to 5%), and education (up to 4%) could experience significant effects as well,” the report said. In contrast, manufacturing-based industries, such as aerospace, automotive, and advanced electronics could experience less disruptive effects due to limitations of the new technology’s usage in these industries as most work requires physical labor, the report said. The findings also showed that the most commonly reported uses of generative AI are in marketing, sales, product development, and service operations. Almost 14% of the respondents said their organization was using generative AI in the marketing and sales division, followed by 13% and 10% of the respondents saying their organizations were making use of the new AI technology across product development and service operations, respectively. Marketing use cases of generative AI, as per the report, included crafting text documents, summarizing documents, and personalized marketing. Other functions were found to be using generative AI to identify customer needs, draft technical documents, create new product designs, and forecast trends. Related content news SAP to buy digital adoption specialist WalkMe for $1.5 billion After Signavio and LeanIX, SAP is acquiring the Israeli provider WalkMe to help user companies with their digital transformation. By Martin Bayer Jun 05, 2024 4 mins SAP Mergers and Acquisitions Enterprise Applications feature Is your data ready for AI? CIOs lack answers Many CIOs are skipping the crucial data management step before rushing forward with AI deployments. By Grant Gross Jun 05, 2024 7 mins Master Data Management Artificial Intelligence Data Management feature How H&M integrates tech into its stores The Swedish clothing retailer’s tech department is working beyond agile, in a more modified hybrid structure with both product teams and platform thinking. Here, CDIO Ellen Svanström explains the model that will bring the tech department c By Karin Lindström Jun 05, 2024 6 mins CIO E-commerce Services Retail Industry case study AI is key player in Texas Rangers’ winning formula During their run to win the World Series last year, the Texas Rangers leveraged enormous volumes of data for AI predictions around everything from optimal batting lineups, defensive positioning, and injury prediction. It’s a strategy the club i By Thor Olavsrud Jun 05, 2024 7 mins CIO Predictive Analytics Data Integration PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe