The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content brandpost Sponsored by HP How managed device services enable the inclusion of sustainability principles into IT Find out how to Improve resiliency, reduce costs and create better experiences, with the HP-sponsored IDC whitepaper on the benefits of managed device services. By Sherry Brecher May 24, 2024 3 mins Green IT brandpost Sponsored by HP Monitoring the surface of the sun with NASA’s Solar Dynamics Observatory NASA and its contractors are increasingly turning to AI as a reliable way to collect and analyze data. Find out how Z by HP has enabled them to transform the way they analyze data. By Sherry Brecher May 24, 2024 3 mins Artificial Intelligence brandpost Sponsored by HP Designing employee communication for the modern office Three keys to ensure collaboration, productivity, and connection. By Sherry Brecher May 24, 2024 2 mins Employee Experience brandpost Sponsored by HP How to implement zero trust device security Improve cybersecurity posture and build a foundation for corporate-wide trusted digital workspaces, with HP Anyware’s Zero Trust device security. By CIO May 24, 2024 3 mins Endpoint Protection PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe