People’s lives are generally a mix of spending quality time with others and leaving space for time alone. Some experiences seem geared toward togetherness — for example, recent estimates suggest that 90% of movie theater visits occur with others — while others are more geared toward solo time, like reading or painting. And while people often make their own decisions about how to spend their time, choices made by companies affect these decisions as well. Explicitly or implicitly, businesses are designed to encourage consumers to be with others or alone — like amusement park rides that have two seats in each row, or restaurants that offer bar seating so people don’t need to sit at a table with an empty chair across from them.