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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Breef raises $16M to match brands with marketing agencies

TechCrunch

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

Marketing 209
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business. Trust dashboard.

Marketing 246
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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. Convertedin’s revenues from these businesses have been growing in “double-digits” month-over-month, Fergany said. or Europe markets.”

SMB 262
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Singapore-based Supermom helps parenting brands navigate a post-cookie world

TechCrunch

For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. Supermom currently has a presence in Indonesia, Malaysia, Singapore, Vietnam and Thailand, and plans to expand into more markets. The next five years were focused on Singapore.

Survey 229
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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The Biggest Digital Transformation Must-Haves for 2019

Hacker Earth Developers Blog

One notable example is the process of content creation for digital marketing. Data shows that 78% of global companies are happy with their outsourcing agencies, opting for third-party marketing instead of in-house expenditure. The customer’s journey from introduction to brand advocacy is an important part of digital marketing.