article thumbnail

Breef raises $16M to match brands with marketing agencies

TechCrunch

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

Marketing 209
article thumbnail

Rephrase.ai lands fresh investment to grow its synthetic media platform

TechCrunch

Rephrase.ai, a self-described synthetic media production platform, today announced that it raised $10.6 Rephrase was founded in 2019 by Malhotra, Shivam Mangla and Nisheeth Lahoti. ” Synthetic media platforms raise all sorts of thorny ethical questions, of course, what with the rise of deepfakes and manipulated media.

Media 181
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

TechCrunch

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

Marketing 244
article thumbnail

AI-powered media editing app Descript lands fresh cash from OpenAI

TechCrunch

San Francisco-based Descript, which employs about 100 people, has been aggressively expanding, however, acquiring AI company Lyrebird in 2019 to power its Overdub feature. Around the same time, individual creators stopped respecting the boundaries between media; YouTubers started podcasts, podcasters flocked to TikTok and so on.

Media 235
article thumbnail

Learn how to create an effective earned media strategy with Rebecca Reeve Henderson at TC Early Stage 2021

TechCrunch

TechCrunch’s Early Stage 2021 is back for part two of our bootcamp-for-entrepreneurs event, with a focus on marketing and fundraising. Earned media, aka the kind of exposure you get from a TechCrunch article, is a key element of any startup’s marketing strategy. Image Credits: Rsquared Communications. and Canada.

Media 162
article thumbnail

The market has changed, but super-voting shares are here to stay, says Mr. IPO

TechCrunch

When Lyft went public in 2019, its dual-class share structure provided Green and Zimmer with super-voting shares that entitled them to 20 votes per share in perpetuity, meaning not just for life but also for a period of nine to 18 months after the passing of the last living co-founder, during which time a trustee would retain control.

Marketing 210
article thumbnail

Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234