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3 disruptive trends that will shape marketing in 2022

TechCrunch

We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. Help TechCrunch find the best growth marketers for startups.

Marketing 269
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Flip bags $28M to turn beauty, wellness social commerce on its head

TechCrunch

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added.

Social 260
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Backed by former Facebook and Twitter execs, Tagg launches social branding app for Gen Z

TechCrunch

Gen Z isn’t satisfied with the social media they grew up with, so they’re building the apps that they want to use. It’s like a link-in-bio service, but with a social element that encourages young creatives to connect, collaborate and develop friendships. Image Credits: Tagg.

Social 295
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Singapore-based Raena gets $9M Series A for its pivot to skincare and beauty-focused social commerce

TechCrunch

Raena was founded in 2019 to create personal care brands with top social media influencers. After several launches, however, the Singapore-based startup noticed an interesting trend: customers were ordering batches of products from Raena every week and reselling them on social media and e-commerce platforms like Shopee and Tokopedia.

Social 233
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Social commerce startup Kapu, by ex-Jumia executive, comes out of stealth with $8M funding

TechCrunch

Kapu , a social commerce startup, coming out of stealth today having raised $8 million seed funding, is hoping to help lessen the burden of buying food for Kenyan consumers, many of whom are grappling with the sky-rocketing food prices. Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding.

Social 226
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“Link-in-bio” company Linktree raises $45M Series B for its social commerce features

TechCrunch

million Series A announced in October 2020. Linktree’s latest funding will be used on tools that make social commerce easier. This is in partly because people have been spending more time on social media and e-commerce shopping during the pandemic. The Sydney, Australia-based startup’s last round was a $10.7

Social 265
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Soci raises $80M for its localized marketing platform

TechCrunch

Soci , a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. Soci said that in 2020, it brought on more than 100 new customers, representing nearly 30,000 new locations. ” Soci raises $12M to help big brands manage local marketing. .”

Marketing 258