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The only take about the future of media is that media is the future

TechCrunch

Hims is going to SPAC itself onto the public markets , which should prove interesting for other D2C startups eyeing the same move. The final quarter of 2020 and the full year brought an ocean of capital to bear on U.S. TripActions raised a pallet of new capital despite having had a somewhat rough 2020 due to the pandemic.

Media 263
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Remembering the startups we lost in 2020

TechCrunch

After the events of 2020, however, no doubt many already lean businesses are hanging on by the skin of their teeth. Atrium (2017-2020). Essential (2017-2020). Timing, broader marketing issues and troubling allegations of sexual misconduct were all contributing factors that stopped Essential’s big plans dead in their tracks.

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3 disruptive trends that will shape marketing in 2022

TechCrunch

We congratulated ourselves for navigating 2020 and welcomed the year when things would finally go back to normal. This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. Help TechCrunch find the best growth marketers for startups.

Marketing 269
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How African startups raised investments in 2020

TechCrunch

With other outlets like media publications WeeTracker and Disrupt Africa disclosing different results for the African venture capital market, we compared and contrasted their results last year. It was expected that these figures would increase in 2020. For 2020, the number dropped to $1.43 billion and $1.8

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

Marketing 217
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Soci raises $80M for its localized marketing platform

TechCrunch

Soci , a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. Soci said that in 2020, it brought on more than 100 new customers, representing nearly 30,000 new locations. ” Soci raises $12M to help big brands manage local marketing. .”

Marketing 258
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Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

TechCrunch

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

Marketing 244