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Remembering the startups we lost in 2020

TechCrunch

After the events of 2020, however, no doubt many already lean businesses are hanging on by the skin of their teeth. Atrium (2017-2020). Atrium, a 100-person legal tech startup founded by Justin Kan, shut down in March after failing to find an efficient way to replace the arduous systems of law firms. Essential (2017-2020).

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234
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Soci raises $80M for its localized marketing platform

TechCrunch

Soci , a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. Soci said that in 2020, it brought on more than 100 new customers, representing nearly 30,000 new locations. ” Soci raises $12M to help big brands manage local marketing. .”

Marketing 258
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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

Indeed it’s true that 2020 was a tough year for the whole world to handle. This is where tools like applicant tracking systems, online coding assessments , recruiting CRM software , and so on step in to make hiring easier and quicker. Let’s understand what tech recruitment is and how to market it. What is tech recruitment?

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Marketing data management platform Claravine nabs $16M

TechCrunch

Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners. ” Claravine’s data management platform. .

Marketing 182
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Lilt raises $55M to bolster its business-focused AI translation platform

TechCrunch

Green is a former Northrop Grumman software engineer who later worked as a research intern on the Google Translate team, developing an AI language system for improving English-to-Arabic translations. A robust market. Grand View Research anticipates the machine translation market will be worth $983.3 million by 2022.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.