ZoomInfo

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

ZoomInfo

Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

ZoomInfo

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind. Download the whitepaper to see the 7 most common approaches to building a high-performance data architecture for embedded analytics.

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become commonplace. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Discover which features will differentiate your application and maximize the ROI of your embedded analytics.

Apache Kafka is a powerful piece of software that can solve a lot of problems. Like most libraries and frameworks, you get out of it what you put into it. Learn 10 rules that will help you perfect your Kafka system to get ahead.

Are you a developer, database architect, or database administrator that's new to Cassandra, but been tasked with developing a plan for implementing the technology anyway? Worry no more. Discover a streamlined methodical approach to Apache Cassandra® data modeling.

Embedding analytics in your application doesn’t have to be a one-step undertaking. In fact, rolling out features gradually is beneficial because it allows you to progressively improve your application. You can get new capabilities out the door quickly, test them with customers, and constantly innovate. Read more about how to simplify the deployment and scalability of your embedded analytics, along with important considerations for your: Environment Architecture: An embedded analytics architectur

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is. But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in

There are so many analytics products out there that can assist Product Managers in delivering cutting edge experiences to their end-users which align to important KPIs. Discover five ways infused analytics help PMs exceed their key performance indicators.

Most companies realize the value third party analytics solutions offer in delivering a best-of-breed capability to market quickly. However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless user experience, easy to use self-service, and immediate data response times. Read this eBook to learn how to unlock the Hidden ROI of Embedded Analytics.

Datadog

By modernizing and shifting legacy workloads to the cloud, organizations are able to improve the performance and reliability of their applications while reducing infrastructure cost and management. In this eBook, learn best practices on planning a successful migration, monitoring containerized applications in Azure, and monitoring PaaS and serverless applications in Azure.

UserTesting

As a product leader, mitigating risk in your digital product development is one of your highest priorities—and likely what’s keeping you up at night. Reworks. Missed launch dates. Failed products. Churn. Wasted sprints. These are costly scenarios product leaders must try to avoid. Add to that the competitive need to get a product to market fast and you’ll find product teams shortening their sprint cycles, relying on minimum viable products, and most shockingly, forgoing customer feedback altoget

UserTesting

According to Forrester, organizations that have successful digital transformations and continued optimizations demonstrate a strong focus on how their overall experience meets the needs of their customers and employees. With this free resource from UserTesting, see how other organizations drive successful digital products, services, and experiences by doing things like: Prioritizing multichannel experiences.

Dresner Advisory Services has just unveiled their “2022 Business Intelligence Market Study,” an in-depth look at the business intelligence industry that ranks more than two dozen BI vendors in areas like product, service, support, and overall customer satisfaction. How does your current BI vendor stack up against the competition? Who’s the perfect vendor for your business needs?

ZoomInfo

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

ZoomInfo

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

ZoomInfo

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important. In this eBook, learn: The Discovery Processes.