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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

The increased cost of capital and riskier economic environment in 2023 are changing the way organizations think about technology investment. As belts are tightened, CTOs are under pressure to do more with less and provide clear evidence that their software delivery teams deliver value as efficiently and predictably as possible. This paper considers what metrics you might use to track and drive the efficiency of that value delivery as part of a Value Stream Management approach, in order to make t

Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core. No matter where you are in your analytics journey, you will learn about emerging trends and gather best practices from product experts.

When your customers come to your app, what do they see: clunky, outdated dashboards or a sleek, modern interface? If your embedded analytics are looking stale, leverage these free graphics libraries to take your embedded analytics offerings above and beyond. This e-book details a number of graphics libraries plus a few bonus tools to modernize your embedded dashboards.

Which sophisticated analytics capabilities can give your application a competitive edge? In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Discover the top seven requirements to consider when evaluating your embedded dashboards and reports.

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Today’s economy is under pressure from inflation, rising interest rates, and disruptions in the global supply chain. As a result, many organizations are seeking new ways to overcome challenges — to be agile and rapidly respond to constant change. We do not know what the future holds. But we can take the right actions to prevent failure and ensure that AI systems perform to predictably high standards, meet business needs, unlock additional resources for financial sustainability, and reflect the r

As DevOps Value Stream Management (VSM) goes mainstream, large and small organizations increasingly recognize the need to apply data analytics to manage the end-to-end software delivery process more effectively – to deliver quality software faster and more predictably. Plandek is a global leader in end-to-end software delivery metrics and analytics, and we work with clients of all sizes and levels of Agile DevOps maturity.

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Generative AI is taking the world by storm, but the questions that all CEOs, data leaders, and AI leaders are being asked are: What are we going to do about it, and what is our plan? The business and creative possibilities are practically limitless with generative AI. From productivity gains to finding new routes to revenue generation, generative AI is going to radically transform how we work.

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An organization’s path to AI success can be full of obstacles, from a proper assessment of its own AI maturity, to a better alignment between business and technical teams, many factors can influence the outcomes. All of this is tightly intertwined with a myriad of complicated technical decisions that can make or break any long-term AI strategy. While AI progress is hard, companies don’t have to get stuck in an endless loop of inertia on their path to value-driven AI.

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As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. Enterprises need a platform that can make broader AI teams more productive, implementing more complex use cases and harnessing the fast pace of new AI technologies.

Unleash the power of NoSQL with "Apache Cassandra® NoSQL for the Relational DBA." Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Gain insights into Cassandra's architecture, configuration strategies, and best practices.