2007 Change Management Fractional VPE Marketing 
James Shore
OCTOBER 15, 2020
This excerpt is copyright 2007, 2020 by James Shore and Shane Warden. Ensure each team includes people who have business, market, and product expertise. Give each team full responsibility over particular products or market segments. The VP was concerned about cross-product coordination as the organization grew.
James Shore
DECEMBER 4, 2020
This excerpt is copyright 2007, 2020 by James Shore and Shane Warden. Large changes—those that directly impact more than 30-70 people—require professional change management. Depending on the size of your organization, your HR department may have change management experts on staff who can help. Don’t skimp.
Expert insights. Personalized for you.
103 
Let's personalize your content