TechCrunch

JULY 9, 2021

holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. TechCrunch is collecting responses in this survey to find the best growth marketer for founders to work with. Marketer: Nikita Vorobyev. Marketer: Max van den Ingh , Unmuted.

VR 257

VR Marketing Advertising Compliance 257

TechCrunch

APRIL 28, 2023

For example, Attentive’s cease-and-desist letter complained about the timeline in Postscript’s marketing, which says that former customer BUBS Naturals was a customer of Attentive for three years when Attentive says BUBs was a customer for roughly half as long. Postscript is making gains in the market.

Marketing 234

Marketing Company Case Study Mobile 234

TechCrunch

AUGUST 26, 2021

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

B2B 359

B2B Marketing Fashion Research 359

TechCrunch

NOVEMBER 16, 2023

The crypto market and overall ecosystem may be showing signs of recovery after a prolonged bear market. Welcome back to Chain Reaction. © 2023 TechCrunch. All rights reserved. For personal use only.

Marketing 302

Marketing 302

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 116

Marketing Technology Sustainability Innovation 116

TechCrunch

OCTOBER 28, 2023

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

Social 292

Social Marketing B2B Retail 292

TechCrunch

FEBRUARY 1, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Launching a paid acquisition channel.

Metrics 239

Metrics Marketing Exercises .Net 239

TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

Marketing 227

Marketing Generative AI Apparel Technical Review 227

CIO

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

Cloud 246

Cloud Marketing Disaster Recovery Telecommunications 246

Martin Fowler

AUGUST 24, 2023

This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes. Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests.

Technology 224

Technology Strategy Marketing Study 224

TechCrunch

FEBRUARY 27, 2023

Emily Kramer is well known in the marketing world, both for her professional expertise and her voice. The entrepreneur was Carta’s former VP of marketing and made headlines in 2020 when she filed a lawsuit that accused the company of gender discrimination, retaliation, wrongful termination and of violating the California Equal Pay Act.

Marketing 188

Marketing Games Company Network 188

TechCrunch

AUGUST 27, 2023

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 To sum it up, digital mortgage lender Better.com made its public debut on August 24.

Marketing 227

Marketing Fintech Banking Weak Development Team 227

TechCrunch

MARCH 2, 2023

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197

Marketing Advertising Machine Learning Artificial Inteligence 197

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 234

Survey Marketing B2B ChatGPT 234

TechCrunch

FEBRUARY 27, 2023

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies.

Marketing 238

Marketing B2B Metrics Strategy 238

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

Strategy 140

Strategy Marketing B2C B2B 140

TechCrunch

DECEMBER 27, 2022

Great companies like Nubank, Inter, Gympass, Quinto Andar and several others were in their early innings at the time, but the market dislocation did not last long. Latin America became the fastest-growing VC region globally, and the market expanded to $16 billion in 2021.

Marketing 238

Marketing Technical Review Internet Course 238

TechCrunch

OCTOBER 9, 2022

Gartner predicts that while the RPA market will reach $2.9 Is the RPA market in trouble? . “We’re using AI and intelligent automation to design tech that’s accessible to everyone — all kinds of business leaders, managers and citizen developers.” compared to the year prior. Assuming the $2.9

Marketing 244

Marketing Banking Enterprise Cloud 244

TechCrunch

JULY 18, 2022

Parsing the latest data on the startup fundraising market in Q2, TechCrunch has explored the global perspective , taken a closer look at fintech , asked how much dry powder VCs have and brought the latest from unicorn land. The Exchange explores startups, markets and money. But we are not yet done.

Marketing 289

Marketing Fintech Data Company 289

Harvard Business Review

APRIL 10, 2024

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. But AI alone won’t yield meaningful campaigns.

Marketing 121

Marketing Tools Machine Learning Artificial Inteligence 121

TechCrunch

DECEMBER 14, 2023

The company said its food delivery business is not aligned with the current operational landscape and prevailing macroeconomic conditions in the seven markets, including Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria and Ivory Coast. As a result, Jumia will cease […] © 2023 TechCrunch. All rights reserved. For personal use only.

Marketing 282

Marketing Company 282

TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

Video 226

Video Marketing Film Social 226

TechCrunch

NOVEMBER 7, 2023

Implementing a new SaaS product into a company often requires a shift in workflows and behaviors, and such change can be met with resistance. © 2023 TechCrunch. All rights reserved. For personal use only.

Marketing 239

Marketing Company How To Strategy 239

TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

Marketing 246

Marketing How To Metrics Education 246

Crunchbase News

MARCH 26, 2024

The valuation was a 30% uptick from its previous funding round and seemed to show the robustness of a secondary market that had its own stumbles as venture capital fundraising tumbled last year. “It It is picking up,” said Kevin Swan, co-head of global private markets for Morgan Stanley at Work.

Marketing 101

Marketing Artificial Intelligence Artificial Inteligence Systems Review 101

TechCrunch

SEPTEMBER 8, 2023

Sensor Tower, a prominent market intelligence firm for the app economy, this week laid off a notable portion of its workforce, estimated at around 40 people out of the 270+ at the company, according to LinkedIn’s headcount.

Marketing 242

Marketing Company Mobile 242

TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

Marketing 256

Marketing Metrics Testing Media 256

TechCrunch

MAY 13, 2023

See you on the other side – and hope you stay reading along, N A pivot, in this market‽ by Natasha Mascarenhas originally published on TechCrunch It’s been fun.

Marketing 258

Marketing Artificial Intelligence Artificial Inteligence Fintech 258

TechCrunch

NOVEMBER 29, 2023

— its first international market since debuting in the U.S. We knew it was coming, but stock-trading platform Robinhood is finally open for business in the U.K. more than a decade ago.

Marketing 257

Marketing Fintech 257

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324

Marketing B2B Weak Development Team Analytics 324