Marketing Related Topics 
CIO
OCTOBER 23, 2024
Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?
CIO
NOVEMBER 4, 2024
This allows organizations to maximize resources and accelerate time to market. Additionally, 90% of respondents intend to purchase or leverage existing AI models, including open-source options, when building AI applications, while only 10% plan to develop their own.
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CIO
APRIL 1, 2025
AI is not a replacement Doughty discounts suggestions from some observers that low-code/no-code services and AI coding assistants have had a major impact on the developer employment market. Slowed but not stopped This softening of the developer hiring market doesnt mean hiring has stopped, she says.
CIO
DECEMBER 3, 2024
Esto se traduce en ahorros de tiempo y costes, ya que permiten a equipos con menos experiencia técnica ser productivos y facilitan una respuesta ágil a las demandas del mercado, optimizando el time-to-market “, explica Ismael Romo García, socio y co-fundador de Innusual.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x
Crunchbase News
JUNE 18, 2025
Over the past decade, Crunchbase has chronicled the rise of unicorn companies — private startups valued at $1 billion or more — as a signal of where venture capital dollars and market enthusiasm flow. And in a more uncertain global market and with a slow pace of exits, the board is poised to keep growing. years, even as AI has gained.
CIO
FEBRUARY 19, 2025
Some of the best use cases Ive seen have been in marketing, and thats just one area. According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, and customer service. Marketing communications is a great area for AI, he says.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
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