TechCrunch

AUGUST 26, 2021

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

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TechCrunch

FEBRUARY 14, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor 4 video content tips for your startup’s growth marketing Teach yourself growth marketing: Which metrics really matter?

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TechCrunch

APRIL 28, 2023

For example, Attentive’s cease-and-desist letter complained about the timeline in Postscript’s marketing, which says that former customer BUBS Naturals was a customer of Attentive for three years when Attentive says BUBs was a customer for roughly half as long. Postscript is making gains in the market.

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TechCrunch

DECEMBER 18, 2023

The potential of India, it seems, is simply to ripe to ignore and not just because it’s the world’s biggest two-wheeler market, where 15–20 million new two-wheelers hit roads every year. Gogoro co-founder and CEO Horace Luke wants to “go big” in India even as the Taiwanese company faces challenges in its home country.

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TechCrunch

FEBRUARY 1, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Launching a paid acquisition channel.

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Perficient

MARCH 6, 2024

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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TechCrunch

FEBRUARY 27, 2023

Emily Kramer is well known in the marketing world, both for her professional expertise and her voice. The entrepreneur was Carta’s former VP of marketing and made headlines in 2020 when she filed a lawsuit that accused the company of gender discrimination, retaliation, wrongful termination and of violating the California Equal Pay Act.

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TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

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TechCrunch

OCTOBER 28, 2023

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

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TechCrunch

NOVEMBER 16, 2023

The crypto market and overall ecosystem may be showing signs of recovery after a prolonged bear market. Welcome back to Chain Reaction. © 2023 TechCrunch. All rights reserved. For personal use only.

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CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

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TechCrunch

MARCH 2, 2023

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

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TechCrunch

AUGUST 27, 2023

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 To sum it up, digital mortgage lender Better.com made its public debut on August 24.

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Martin Fowler

AUGUST 24, 2023

This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes. Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests.

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TechCrunch

FEBRUARY 27, 2023

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies.

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Marketing B2B Metrics Strategy 238

CIO

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

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Cloud Marketing Disaster Recovery Telecommunications 246

TechCrunch

JULY 18, 2022

Parsing the latest data on the startup fundraising market in Q2, TechCrunch has explored the global perspective , taken a closer look at fintech , asked how much dry powder VCs have and brought the latest from unicorn land. The Exchange explores startups, markets and money. But we are not yet done.

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TechCrunch

OCTOBER 9, 2022

Gartner predicts that while the RPA market will reach $2.9 Is the RPA market in trouble? . “We’re using AI and intelligent automation to design tech that’s accessible to everyone — all kinds of business leaders, managers and citizen developers.” compared to the year prior. Assuming the $2.9

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TechCrunch

DECEMBER 27, 2022

Great companies like Nubank, Inter, Gympass, Quinto Andar and several others were in their early innings at the time, but the market dislocation did not last long. Latin America became the fastest-growing VC region globally, and the market expanded to $16 billion in 2021.

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Marketing Technical Review Internet Course 238

TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

JANUARY 12, 2023

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Teach yourself growth marketing: How to set up a landing page. The answer is simple: Growth marketing. Booting up an email marketing campaign. Jonathan Martinez. Contributor.

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Marketing How To Metrics Education 246

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

DECEMBER 9, 2021

This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. Suddenly, the user-level tracking data central to effective audience targeting and marketing attribution was restricted. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

MAY 13, 2023

See you on the other side – and hope you stay reading along, N A pivot, in this market‽ by Natasha Mascarenhas originally published on TechCrunch It’s been fun.

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TechCrunch

SEPTEMBER 8, 2023

Sensor Tower, a prominent market intelligence firm for the app economy, this week laid off a notable portion of its workforce, estimated at around 40 people out of the 270+ at the company, according to LinkedIn’s headcount.

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TechCrunch

APRIL 12, 2023

As many private companies try to avoid raising capital in the current market, it’s become significantly harder to figure out what companies are actually worth. But a market that’s traditionally even less transparent than venture is providing clues. That was my job.

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TechCrunch

NOVEMBER 7, 2023

Implementing a new SaaS product into a company often requires a shift in workflows and behaviors, and such change can be met with resistance. © 2023 TechCrunch. All rights reserved. For personal use only.

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Marketing Company How To Strategy 239

Harvard Business Review

MARCH 21, 2024

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

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