Erik Bernhardsson

JANUARY 12, 2020

It gets worse: the market forces. Because you’re hiring in a market with many other players, the really good candidates may simply have so many options that they are going to go to whatever company they want to and make a zillion dollars. Let’s say A and B are equally valued by you, as well as the market.

Marketing 291

Marketing How To Recruiting Performance 291

IDC

SEPTEMBER 20, 2023

Explore the evolving landscape of B2B marketing and the enduring relevance of whitepapers. Learn how to wield them effectively amidst changing trends and leverage data-driven insights for optimal impact. Dive into the future of B2B strategies today.

B2B 59

B2B Marketing Trends Strategy 59

TechSoup

MARCH 1, 2023

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

Nonprofit 100

Nonprofit Marketing Digital Marketing Survey 100

DevOps.com

NOVEMBER 23, 2022

There are plenty of historical examples of good solutions being buried by inadequate or outright wrong sales and marketing tactics. As an analyst, I often talk to the marketing, marcom or AR/PR department of a company and think they could do their solution more justice. Normally, it is little things; sometimes, not so much.

Marketing 112

Marketing Examples Company DevOps 112

Kaseya

JANUARY 20, 2023

As you look to grow your business, you’ll likely strive to implement marketing efforts to reach new customers, raise visibility and awareness for your brand, and reinforce or expand your relationship with existing clients. The goal is to make the most impact and return on investment (ROI) for your marketing efforts. The answer is no.

Marketing 110

Marketing Digital Marketing Advertising Strategy 110

Perficient

SEPTEMBER 26, 2023

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. Or discuss a new procedure that other providers in your market don’t yet offer.

Healthcare 52

Healthcare Marketing Digital Marketing Engineering 52

Perficient

JANUARY 18, 2023

The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing.

Cloud 69

Cloud Marketing Digital Marketing Analytics 69

DevOps.com

JULY 21, 2022

The post Deciphering the Observability Market appeared first on DevOps.com. While the term’s ubiquity has created confusion for everyone from end users to journalists, startups in the space have also […].

Marketing 123

Marketing Analytics Applications Performance 123

N2Growth Blog

JULY 10, 2023

The executive search market in Saudi Arabia is poised for significant growth, with an estimated value of $2.2 However, the market also faces challenges such as a scarcity of qualified talent, high costs associated with executive search services, and a need for more transparency in the search process.

Marketing 78

Marketing Recruiting Government Policies 78

DevOps.com

MAY 15, 2023

Observability is a market that has grown exponentially over the past few years. It started as a buzzword in late 2015 and early 2016, and since then we’ve seen dozens of insurgent companies rush in, eager to stake their claim in a new (albeit loosely defined) market.

Trends 97

Trends Marketing Company DevOps 97

Perficient

AUGUST 23, 2023

IDC Market Glance: Digital Business Professional Services Perficient is excited to be included in the IDC Market Glance: Digital Business Professional Services, 3Q23, doc #US51069222, August 2023 report.

Report 97

Report Marketing Agile Technology 97

Perficient

SEPTEMBER 18, 2023

And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. Comparatively, in marketing automation tools you might want higher throughput to pass large amounts of data or send high-volume emails quickly. Email Marketing: These are targeted emails to a specific audience.

Marketing 52

Marketing Analytics Tools Comparison 52

TechSoup

APRIL 4, 2023

According to the recent 2022-2023 Nonprofit Digital Marketing Benchmark Report , conducted by TechSoup in partnership with Tapp Network, 60 percent of nonprofits say they don't have a formal digital marketing plan or they plan on creating one but have not followed through.

Nonprofit 80

Nonprofit Marketing Digital Marketing Network 80

CloudZero

AUGUST 25, 2023

Over the next five years, the cloud computing market is expected to grow at a compound annual growth rate (CAGR) of 18.3%. Cloud-based services are becoming increasingly popular with businesses of all sizes, contributing to the growth of this market.

Cloud 93

Cloud Marketing 93

Successful Software

FEBRUARY 28, 2023

So content marketing take-aways based on my experience are: Free content can be a useful way to bring free traffic to your website. I have also been posting these videos on the Easy Data Transform YouTube channel. The amount of traffic you get is quite hit and miss.

Software Review 96

Software Review Marketing Windows Software 96

Perficient

APRIL 19, 2023

Are you new to Marketing Cloud? Journey Builder is a tool provided by Salesforce Marketing Cloud used by marketing teams to create a personalized campaign for a brand. Journey Builder is a tool provided by Salesforce Marketing Cloud used by marketing teams to create a personalized campaign for a brand.

Cloud 64

Cloud Marketing eCommerce Tools 64

Kaseya

OCTOBER 28, 2022

It’s no secret that MSPs struggle with marketing. There are a few things I want you to think about the next time you say, “I don’t have time for marketing.”. Referrals need to be supplemented with additional marketing initiatives. An effective marketing strategy is an answer to their woes. Some don’t see the benefit.

Marketing 105

Marketing Strategy Resources Programming 105

IDC

AUGUST 18, 2023

Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g.,

Marketing 52

Marketing B2B Strategy Company 52

Kaseya

JULY 5, 2023

Is your MSP leveraging the power of video marketing? The reason is simple: Video marketing allows you to reach a massive audience. Lights, camera, action To be successful with video marketing, you must generate content that resonates with your audience. If not, you should consider it. Think about it.

Video 98

Video Marketing How To eBook 98

Kaseya

DECEMBER 2, 2022

As your marketing initiatives begin to grow, creating content can become a difficult task. Here are a few content planning tips to help you save time and work efficiently on your marketing efforts. . Marketing Calendar by CoSchedule, Buffer, Hootsuite), it may be challenging to choose only one. Sticking to the basics .

Marketing 105

Marketing Software Review Software Development 105

CEO Insider

MARCH 2, 2022

Marketing people not only wear many hats, have unique skill sets, and are creatives by nature. Talking to marketing professionals is like knowing the technical jargon of coders or the medical terminology of physicians. However, most businesses don’t know the lingo of marketing. They also live and breathe by nuance.

Marketing 98

Marketing Engineering 98

TechSoup

APRIL 20, 2021

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

Nonprofit 108

Nonprofit Marketing Strategy 108

Perficient

SEPTEMBER 28, 2023

Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing , I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. As a marketer, take some time to think about the personality of your organization. How do you look?

Marketing 52

Marketing Authentication Healthcare Innovation 52

IDC

AUGUST 2, 2023

Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g.,

Marketing 52

Marketing B2B Strategy Company 52

TechSoup

NOVEMBER 2, 2022

With digital marketing expanding beyond email and into social media, SMS text messaging, events, and more, the answer to that question might be complex. What are the different messages and methods you use to reach your audience?

Nonprofit 104

Nonprofit Marketing Digital Marketing Media 104

Perficient

JUNE 7, 2023

Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities.

Marketing 52

Marketing Strategy Data Performance 52

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Banking 69

Banking Marketing Digital Marketing Blockchain 69

TechSoup

MARCH 3, 2022

Marketing is a key component of any organization's business strategy. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required. It is how a company's value is shown to the unique audiences it serves. It is the voice of an organization.

Digital Marketing 119

Digital Marketing Marketing Organization Strategy 119

IDC

FEBRUARY 8, 2021

The Internet of Things market continues to grow and evolve as enterprises re-prioritize digital resiliency. Explore the market landscape with IDC.

Internet 145

Internet Marketing Enterprise IoT 145

DevOps.com

APRIL 27, 2022

When you look around tech markets—almost any tech market—you can see an obvious overlap. Tons of markets that are complementary and that take different approaches to solving the same problem, or markets that have grown into each other over time. This happens in highly active marketplaces.

Marketing 91

Marketing DevOps Enterprise Tools 91