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Technology Strategy for Emerging Technologies and Markets

Martin Fowler

This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes. Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests.

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Accelerate Account-Based Marketing: Cultivate Clients with Market Data as Part of Your ABM

IDC

Market data guides strategic decisions for superior service and resource optimization. Elevate client relationships with Share of Wallet insights.

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Electric Vehicle Market Dynamics and Competitive Strategies

IDC

Read about market status, development trends, competitive situation, and key success factors of the semiconductor and automotive industry.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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Nonprofit Marketing Technology Benchmarks 2022-2023

TechSoup

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

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How Developers and Marketing Teams Can Work Together?

The Crazy Programmer

The disconnect between marketing and the dev team is one that pops up time and time again. Fortunately, there are many ways devs and marketers can come together. Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. Understanding Technical Challenges.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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AI in Manufacturing

Manufacturers want to deliver the best products on the market as quickly and ethically as possible. They want to increase productivity and profits. Their problems and needs don’t change, but the technology and solutions do.

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4 Approaches to Data Analytics

Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next? You’ll learn: The evolution of business intelligence. 4 common approaches to analytics for your application. The pros and cons for each option.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.