Nonprofit Email Marketing Benchmarks 2021


Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

How Developers and Marketing Teams Can Work Together?

The Crazy Programmer

The disconnect between marketing and the dev team is one that pops up time and time again. Fortunately, there are many ways devs and marketers can come together. It’s rare to find a perfect solution for marketing and sales needs.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Email Marketing Trends Transforming Nonprofits in 2022 and Beyond


Email marketing leads the way as a tool to engage key stakeholders, funders, and communities. Marketing and CommunicationsIn 2021, the pandemic continued to upheave nonprofits worldwide.

Email Marketing Recipients in the Real World

The post Email Marketing Recipients in the Real World appeared first on Blogs ROELBOB advertising direct marketing email marketing humor making a buck satire

Report by Dresner Advisory Services: Embedded Business Intelligence Market Study

According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.

The Tech Marketer’s Pocket Guide to Post-Pandemic Marketing Success


Learn what strategic elements tech marketers should prioritize with IDC. Leadership Strategies B2B marketing featured marketing marketing strategyThe global pandemic brought big changes to how business happens and what customers expect.

Engage Your Donors, Members, and Volunteers Using Inbound Marketing


Inbound marketing, a methodology that seeks to attract constituents through generating valuable content and experiences, is a powerful tool for growing your organization. Marketing and Communications Donor Management

How AI Will Change Marketing (and Marketers)


It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. Yet it also means a fair bit of change not only at the tactical and organizational levels, but also at a personal level with the skills marketers will need to have to execute. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.

The Internet of Things Market at a Glance


The Internet of Things market continues to grow and evolve as enterprises re-prioritize digital resiliency. Explore the market landscape with IDC. IoT and the Edge IDC Market Glance Internet of Things

5 Ways MSPs Can Write Better Marketing Emails


Email marketing is an effective method for spreading the word about your managed services provider (MSP). Marketing via email is not only cost-effective but also allows you to educate your clients and prospects about the benefits of managed services and other thought leadership matters.

2021 Dresner Advisory Services Business Intelligence Market Study

Every year Dresner reviews the state of the BI market as it stands today. This 12th annual report breaks down customer perceptions of BI and how well each vendor performs. See for yourself how all the major BI vendors stack up.

The Artificial Intelligence (AI) Market at a Glance


Markets and Trends AI artificial intelligence featured IDC Market GlanceExplore the evolution of artificial intelligence software and see how AI is driving competitive advantage with IDC.

The Blockchain Market at a Glance


Explore the evolving market with IDC. IoT and the Edge blockchain IDC Market Glance Internet of ThingsThe evolving blockchain product offers more robust and capable application tools critical to patch existing vulnerabilities.

Pharma Companies: Maximize Your Marketing Campaign Impact


A recent report by Deloitte revealed that more than 36% of biopharma products fail to meet market expectations, often as a result of inadequate targeting and sales strategies.

How to hire smarter than the market: a toy model

Erik Bernhardsson

It gets worse: the market forces. Because you’re hiring in a market with many other players, the really good candidates may simply have so many options that they are going to go to whatever company they want to and make a zillion dollars. The market value (i.e.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

AppSec Marketing in the Age of DevSecOps

The post AppSec Marketing in the Age of DevSecOps appeared first on Blogs Business of DevOps DevSecOps application security appsec devsecops marketing

Printed Marketing Helps Businesses Increase Brand Awareness, Customer Retention

CEO Insider

Over the past year, COVID has forced businesses to alter the way they market their services and themselves. During that time, business owners leaned on digital marketing efforts […].

Streamline Your Marketing Processes with GetResponse


GetResponse is a suite of simple and effective marketing solutions that are designed to create an improved user experience and nurture leads in order to build your supporter and partner base. Web Development Marketing and Communications

Zero-day black market shifting from selling vulnerabilities to access

The Parallax

Hackers who want to sell their zero-day vulnerabilities on the black market have many reasons for doing so, he says. Features black market cybercrime Dark Reading zero-day vulnerability

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Scrum for Digital Marketing—Control the Chaos and Deliver Value

Agile Alliance


Store of Value Market Cap


This page is a bit of a test reference, to see if the data comes in handy regarding tracking the move of Ethereum and Bitcoin as stores of value compared to Gold, Silver, Platinum and Palladium.

Anticipate Market Moves With News Sentiment Analysis


Everyday, thousands of newspapers, news websites, specialist blogs, paid news networks, and many other sources publish financial news. They may cover stocks and other financial instruments movements as well as company announcements and journalistic investigations.

CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The post CEO Marketing Priorities appeared first on N2Growth. Marketing Mike Myatt N2Growth CEO Marketing CEO Marketing Priorities COVID-19 Coronavirus Pandemic

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

HVAC Marketing

Strategy Driven

Marketing strategies have changed over the last decade, no matter the industry, thanks to avid use of the internet. People have to know about your business and the best way to do that is through contemporary marketing strategies. Leave the marketing to the experts.

Time to Market - It’s Not Just About Speed

When I’m describing the Key Value Areas (KVAs) of Evidence-Based Management , I find Time to Market is often misunderstood to mean “just go faster.” will handle Time to Market in a completely different way. I remember when I got a brand-new racing game for the Xbox a few years ago.

6 New Year's Marketing Resolutions for Nonprofits


It may be technologies you need to update on your website, communication processes you can automate, or new channels you need to explore to enhance your marketing efforts. Social Media Education Marketing and Communications

The Talent Acquisition Tech Market at a Glance


Explore the functionalities driving talent acquisition tech innovation and see how the market is evolving through mergers, acquisitions & partnerships with IDC. Markets and Trends featured HCM talent acquisition

4 Approaches to Data Analytics

As the analytics landscape continues to evolve, application teams who need to embed dashboards, reports, and other analytics capabilities in their applications can choose from dozens of solutions. How do you differentiate one solution from the next?

Tips To Break Into The Airbnb Market

Strategy Driven

The Airbnb market is enormous, but there are no guarantees that you’ll be the next big thing. In this blog post, we highlight four tips to help you break into the Airbnb market and offer some advice on succeeding as an entrepreneur! Analyze The Airbnb Market In Your Area.

A Decade of Data: What the Next 10 Years of Technology Marketing Will Look Like


Digital innovation has drastically changed technology marketing. Explore these changes and see what's next for marketing with IDC's Warren Lane. Leadership Strategies B2B marketing cmo advisory content marketing featured

Nonprofit Content Marketing: Blogging  Benchmarks and Best Practices 2021


Marketing and CommunicationsIt's not surprising that 2021 is expected to be a busy year.

The Five Pillars of Modern Marketing Success

Strategy Driven

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily!

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Boost Your Email Marketing with Constant Contact


Constant Contact offers accessible, easy-to-use email marketing software, designed to help businesses get tangible results from their campaigns. Many nonprofits operate with small teams and limited resources and do not have access to marketing experts or coders.

Zero-day black market shifts from selling vulnerabilities to selling access

The Parallax

Not extortion Bug bounties break out beyond tech The dark side of bug bounties Hackers who want to sell their zero-day vulnerabilities on the black market have many reasons for doing so, he says. Features black market cybercrime Dark Reading zero-day vulnerability

Marketing 101 As We Head Into 2021


As the world continues to change, organizations can benefit from adapting their marketing strategies. Michael Stahl shares ten ways to make the most of your marketing efforts in 2021. The year 2020 brought both challenges and opportunities to marketing professionals.

Bringing an AI Product to Market

O'Reilly Media - Ideas

In this article, we turn our attention to the process itself: how do you bring a product to market? One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!