How AI Will Change Marketing (and Marketers)


It's no secret that introducing data science, machine learning, automation, and (eventually) AI into the world of marketing will be a critical factor to success. But it doesn't mean all marketers need to become data scientists overnight - instead, the answer is collaboration.

The Industrial Pipe Market

Strategy Driven

There are various reasons attributed to the fact that plastic pipework systems are reigning the industrial markets. All things considered, one can see how plastic pipework systems are now reigning the industrial markets. Plastic can now be crowned the king of all pipework materials.

Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

A Business Blog Should Be 20% Of Your Marketing Strategy

Strategy Driven

Entrepreneurship Marketing & Sales Online Marketing and Website Development business blog business management Marketing and Sales online marketing and website development strategy driven

Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

Automating Video Marketing with ML

Cabot Solutions

Machine Learning is one of the biggest breakthroughs that transformed the way people do business In this article we look at automating video marketing with ML

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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

What is Cohesive Marketing?

Strategy Driven

As a business owner, your marketing strategy needs to be cohesive if you want to market your business successfully. Here’s why you need to have cohesion as an Internet marketer and some ways you can go about it. What is Cohesive Marketing? Email Marketing.

Developers Have More in Common With Marketers Than They Think

The post Developers Have More in Common With Marketers Than They Think appeared first on Blogs DevOps Culture DevOps Practice Enterprise DevOps business alignment business value developers devops digital transformation marketers Martech

What Is Marketing AI and Why Does it Matter?


The evolution of artificial intelligence, machine learning and big data have been an increasingly integral part in the transformation of many industries, and marketing is no exception. marketing deep learning artificial intelligence

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

Market Researchers Must Master Storytelling

Strategy Driven

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access.

3 Alternative Marketing Strategies

Strategy Driven

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too.

DevOps Market Consolidation Gets Real: CloudBees Acquires Electric Cloud

You may have already seen the news today: CloudBees has acquired Electric Cloud in a move that marks a true market consolidation in the DevOps space. The post DevOps Market Consolidation Gets Real: CloudBees Acquires Electric Cloud appeared first on

How DevOps Can Help Speed Go to Market

Now, building and releasing a better product in the market is not enough for businesses to stay ahead of the competition. The post How DevOps Can Help Speed Go to Market appeared first on Blogs Continuous Delivery DevOps Practice Doin' DevOps Automated testing continuous deployment devops devops best practices time to marketWith continuous evolution of IT systems, speed and flexibility have become of paramount importance for businesses.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Best eCommerce Marketing Tips

Strategy Driven

Whatever your reasoning may be, just know that there are powerful marketing tips that make it more than possible to grow your e-commerce site by leaps and bounds. Create a Powerful Content Marketing Plan. Why content marketing? Create an Automated Email Marketing Campaign.

The future of hiring and the talent market with AI

O'Reilly Media - Ideas

Continue reading The future of hiring and the talent market with AI Maria Zheng examines AI and its impact on people’s jobs, quality of work, and overall business outcomes.

IAM market evolves, but at a cost


Read Jesse Scardina take a look at the current state of Identity and Access Management software on Tech Target : The identity and access management market is rapidly changing.

Losing Revenue in a Growing Market

Hu's Place - HitachiVantara

It showed vendor revenue in the worldwide enterprise storage systems market is still increasing: 7.4% The total All Flash Array (AFA) market generated just over $2.73 year over year; and the Hybrid Flash Array (HFA) market was worth slightly more than $3.06

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

When DevOps and Marketing Collide: Insights From Adobe Summit 2019

I attended Adobe Summit 2019 to research the intersection of DevOps and marketing. Below are insights from my interviews with leading marketing technology experts. Is DevOps making its way into marketing?

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Marketing Help For Your Small Business

Strategy Driven

We take a look at how to choose your marketing consultant for that one off project and get the best out of them and you business. You might be looking to work with a large agency with access to a great many resources or a smaller account based marketing agency who specialises in your field.

3 Marketing Processes Your Business Should be Automating Right Now

Strategy Driven

When it comes to marketing your business, there are things you can do to automate some of these processes. If you haven’t started automating some of your marketing processes yet, give these three a try first. Social Media Marketing. Email Marketing.

How to Improve Your Digital Marketing Strategy Overnight

Strategy Driven

For many small and medium sized business owners, internet marketing is like shooting in the dark. It is important that you monitor your market. This will take the guesswork out of your marketing strategy. After all, you will need to maximize your marketing investment returns.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. A great sales team starts with a manager who’s a great coach.

How to Dominate Content Marketing in 2019

Strategy Driven

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019.

How NOT to do Social Media Marketing (and 5 ways to get better at it!)


Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works! In this case, it’s traveling with a focus on Instagram marketing instead of just traveling to have fun and see the world.

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The Industry Cloud Market at a Glance


The industry cloud market is crowded and complex, where industry clouds are growing in number and across industries and solutions are springing out from horizontal technologies. Cloud Technologies cloud IDC IDC Market Glance industry cloud industry cloud market

Marketing Dollars Wisely Spent

Women on Business

Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Understanding Marketing Jargon To Improve Your Business

Strategy Driven

One of them is marketing as it’s the only way to get your brand in front of your target audience. In the world of marketing, there are several terms and phrases used that can be confusing for entrepreneurs and other professionals alike. Network Marketing.

Master These Vital Aspects To Digital Marketing

Strategy Driven

You really can’t expect your business to get far at all without a good, strong focus on digital marketing. Digital marketing will prove to be an essential aspect to running your business and ensuring that it remains popular and continues to grow.

3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

Strategy Driven

That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. This is exactly what a well-designed digital marketing approach can achieve for you.

The Internet of Things (IoT) Market at a Glance


The Internet of Things (IoT) market is a tricky thing; customers aren’t necessarily looking to buy “IoT technology” but are instead searching for solutions that can help them achieve a specific business goal, such as supply chain efficiency or cost savings.

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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan