TechCrunch

NOVEMBER 30, 2023

X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go f**k yourself” to advertisers leaving X during an onstage interview yesterday at the New York Times DealBook Summit.

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TechCrunch

JANUARY 17, 2023

With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. South Africa’s Flow gets funding to automate social media advertising for real estate agencies by Tage Kene-Okafor originally published on TechCrunch.

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Real Estate Advertising Media Social 252

TechCrunch

APRIL 21, 2023

Twitter seemingly now requires all advertisers to have a verified checkmark, Paul reports. Daily Crunch: Starting today, Twitter says all advertisers must obtain verified accounts by Christine Hall originally published on TechCrunch A court ruled that Meta can be sued over alleged unlawful sacking and blacklisting of moderators.

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Advertising Energy Report Games 246

TechCrunch

DECEMBER 4, 2023

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads.

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Advertising Analysis Trends Social 346

TechCrunch

DECEMBER 1, 2023

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go f**k themselves during an interview at the New York Times DealBook Summit earlier this […] © 2023 TechCrunch. (..)

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Advertising SMB Report Company 215

CIO

NOVEMBER 25, 2024

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. Ng suggests the need for greater transparency in the publication of job advertisements and possible regulations to limit this practice.

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Recruiting Technical Review Artificial Inteligence Advertising 174

TechCrunch

DECEMBER 9, 2021

But this change also shifted the power away from social media advertisers such as Facebook and Snap, who went from having unfettered access to user-level browsing and buying data to now receiving only aggregated information, often limited to the past 24 hours. ” Predictions for 2022.

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Marketing Trends Advertising Fintech 269

TechCrunch

MARCH 6, 2023

But at least on the advertising front, a new Twitter update might signal smooth sailing ahead. Twitter is the first major social media company to allow these companies to advertise. Twitter’s advertising business has been hit hard since Elon Musk took over last year.

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Advertising Guidelines Banking Media 226

Crunchbase News

FEBRUARY 18, 2025

The startup has a multichannel programmatic advertising platform that uses AI and automation to help with digital marketing efforts. Related reading: Advertising Startup StackAdapt Snags Massive $235M Round Illustration: Dom Guzman

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Marketing Artificial Inteligence Artificial Intelligence Biotech 119

TechCrunch

SEPTEMBER 1, 2022

The deal signals Reddit’s growing investment in its advertising business as it aims to make it easier for advertisers to target relevant audiences based on interests. The richness of conversation within our 100,000+ active communities is what makes Reddit so unique and so valuable for advertisers.

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Company Advertising Artificial Inteligence Machine Learning 228

TechCrunch

FEBRUARY 19, 2021

Despite the elaborate smoke and mirrors that Google has put up, one fact remains: Google is an advertising company with ads representing 71% of its revenue sources in 2019. What happens when an advertising company now wants to be our bank? Banks must lead the charge in ethical data.

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Fintech Company Banking Data 312

CIO

APRIL 29, 2025

This agent isnt autonomous Without a clear, standardized definition, IT leaders may purchase products that dont work as advertised, critics say.

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Artificial Inteligence Generative AI Banking Industry 198

TechCrunch

NOVEMBER 17, 2023

Elon Musk has encouraged extremists and white supremacists throughout his yearlong tenure as the owner of X, formerly Twitter, but this week he still managed to push the limits of what behavior mainstream users — and advertisers — will tolerate. All rights reserved. For personal use only.

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TechCrunch

SEPTEMBER 25, 2023

Snapchat has a new advertising partner in Microsoft for the ads it’s inserting into its AI product, My AI, an AI chatbot introduced earlier this year to the wider Snapchat user base. The company in May said it would begin testing Sponsored Links in My AI — link suggestions that are paired with the user’s […]

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Advertising Testing Company Social 282

TechCrunch

JULY 18, 2022

The company currently powers more than 1,000 brands, including TikTok, Canon and Traveloka for marketing and commerce enablement, and over 1,110 publishers, including Pantip, Gizmodo Japan and Anglers, for their advertising monetization and D2C business. It also works with more than 1,400 creators to grow their own D2C brands.

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Advertising Mobile Retail Banking 282

TechCrunch

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. But the advertising industry has changed — 30-second TV spots are no longer as relevant as they used to be.

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Video Advertising Mobile Social 239

CIO

APRIL 29, 2025

This is not an exercise in self-advertising, or in positioning yourself as an all-knowing technology messiah. Your IT organization must know who you are your values, what you care about, how much you care about it, and even your personality quirks. Moreover, the CIOs identity has to be an authentic and managed narrative.

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Authentication Journal Sport Vendor Management 176

TechCrunch

OCTOBER 2, 2023

In a victory for Tesla, a California federal judge ruled over the weekend that a group of Tesla owners cannot pursue in court claims that the company falsely advertised its automated features. Instead, they will have to face individual arbitration.

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Industry Advertising Groups Company 265

TechCrunch

OCTOBER 27, 2023

As the American economy posts impressive growth, we take a look at how much money Big Tech companies raked in from advertising in Q3. © 2023 TechCrunch. All rights reserved. For personal use only.

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Advertising Company Infrastructure Enterprise 215

TechCrunch

SEPTEMBER 14, 2023

Instead, today’s apps are entertainment giants, filled with creator content, multimedia and brand advertisements. Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space.

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Social Network Advertising Media 257

TechCrunch

MARCH 17, 2022

The primary direct source of revenue for TechCabal and Zikoko is advertising, both on its websites and newsletters. Other prominent publications within Africa’s tech and entertainment media such as Techpoint Africa, Pulse, TechNext and Benjamindada.com also depend on advertising revenues. . The Big Cabal Media team.

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Media Company Technical Review Advertising 297

Hacker Earth Developers Blog

NOVEMBER 11, 2024

Clear and engaging ads The digital age has gifted something very unique to technical recruiters, the ability to attract prospective candidates through online advertisements. If you plan to advertise for technical roles, ensure that they reach the target audience.

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Recruiting Weak Development Team Advertising Applications 130

CIO

NOVEMBER 4, 2024

Mark Read, CEO of global advertising giant WPP recently told shareholders: “AI will also offer the ability to develop new business and financial models.” Langer notes that not all boards are fearful. AI allows organizations to use growing data more effectively , a fact recognized by the entire leadership team.

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Weak Development Team Leadership Generative AI Travel 166

CIO

NOVEMBER 19, 2024

While the SAP S/4HANA Cloud premium plus package advertises AI innovations, they aren’t a precise match for all enterprises, much less reflective of AI needs outside of the core SAP digital backbone. Moreover, many current and future AI innovations will only be accessible with the premium plus package that incurs added fees.

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Strategy Artificial Inteligence Artificial Intelligence Generative AI 158

Hacker Earth Developers Blog

DECEMBER 17, 2024

Cost per Hire What it is: Cost per Hire (CPH) measures the total cost incurred during the hiring process, including advertising, agency fees, recruiter salaries, technology, and assessment tools. You can also eliminate the need for costly third-party recruitment services and job board advertisements.

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Recruiting Metrics Technical Review Software Review 130

TechCrunch

APRIL 5, 2023

Adthos CEO Raoul Wedel pitches the platform as a way for advertisers to “efficiently self-service” and “instantly” produce high-audio ads — and for publishers to “support long-tail revenue streams” by creating self-service ad-buying platforms. “It will undoubtedly cause jobs to be lost.

Generative AI 252

Generative AI Advertising Technical Review Training 252

TechCrunch

JUNE 3, 2022

Name aside, Yep is taking a fresh new path through the world of internet advertising, claiming that it’s giving 90% of its ad revenues to content creators. But we won’t create your profile for targeted advertising.”. The pitch is pretty elegant: “Let’s say that the biggest search engine in the world makes $100B a year.

Engineering 259

Engineering Tools Advertising Data Center 259

TechCrunch

JANUARY 6, 2022

They can also make advertising and marketing campaigns at shops, perform product giveaways and tap into merchandising revenue. Merchandising and targeted marketing and advertising also bring in bucks for the company. JABU operated in stealth mode for much of last year. David Akinin (Co-founder and CEO, JABU).

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Retail B2B Construction Advertising 354

TechCrunch

NOVEMBER 27, 2022

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

Strategy 239

Strategy Advertising Media Recruiting 239

TechCrunch

DECEMBER 13, 2023

The complaint, which is being lodged with the Dutch data protection authority by privacy rights not-for-profit noyb, accuses X of failing to enforce its own its advertising guidelines. Elon Musk’s X, the social media platform formerly known as Twitter, is facing a new privacy complaint in Europe related to its ad targeting tools.

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Guidelines Data Advertising Social 234

TechCrunch

MARCH 18, 2023

Forecast, in contrast, trades equity for access to television advertising, essentially offering lower-than-market rate CPA-based advertising on the tube for equity. It’s a pretty interesting model for companies that want to reach a larger consumer audience, but at a discount.)

Advertising 245

Advertising Banking Marketing Internet 245

TechCrunch

SEPTEMBER 27, 2022

Advertising spending rose as well. The rise of creator-focused startups was not an accident; instead, a secular trend of more accessible software for more diverse areas of creative work was met with a COVID-induced economic reshuffling and a gain in the amount of time the average person spent consuming in the ensuing quarters.

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Advertising Trends Marketing Software 222

TechCrunch

OCTOBER 10, 2021

It relies heavily on advertising to generate revenue. It lets them track and improve the most important metrics of the industry — cost of acquisition, retention and session times. Of couse, this will lead to a better average revenue per user. Homa Games then takes care of publishing the game on the App Store and Play Store.

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Games Mobile Analytics Advertising 363

Netflix Tech

MAY 9, 2025

Kinesh Satiya Introduction In a digital advertising platform, a robust feedback system is essential for the lifecycle and success of an ad campaign. Fig 2: Storage service between Ad Serving & Reporting The Evolution In January of 2024, we decided to invest in in-house advertising technology platform.

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Metrics Advertising Weak Development Team Systems Review 71

CIO

FEBRUARY 25, 2025

For many outside the profession, IT resembles the portfolio of televised advertisements during Super Bowl LIX: very little creativity, not much in the way of simple, effective storytelling, not worth the money, and not targeted at me. This has trickled into the general IT mindset.

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Exercises Advertising Resources Culture 144

TechCrunch

OCTOBER 18, 2022

It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy. After connecting Omneky with your accounts on Facebook, Google, LinkedIn and Snapchat, the platform pulls performance data from your past advertising campaigns.

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