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Elon Musk says ‘go f**k yourself’ to advertisers leaving X

TechCrunch

Elon Musk said “go f**k yourself” to advertisers who recently paused spending on X after he endorsed an antisemitic conspiracy theory on the platform. Onstage at the DealBook conference, Andrew Ross Sorkin asked the X owner about these pauses in advertising. Musk replied, “Don’t advertise.”

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FTC forbids Intuit from advertising services as ‘free’

CIO

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services. The FTC voted 3-0 to issue this order against Intuit.

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Apple to pause advertising on X after Musk endorses antisemitic post

TechCrunch

One of X’s key advertisers, Apple, will pause its advertising on the platform, according to a report from Axios. Apple follows in the footsteps of advertisers like IBM and the European Commission, who have suspended ads on X amid increased on-platform antisemitism.

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Google launches generative AI tools for product imagery to US advertisers and merchants

TechCrunch

Following Amazon’s adoption of generative AI for advertisers last week, Google today is launching a set of generative AI product imagery tools for advertisers in the U.S.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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Amazon’s new generative AI tool lets advertisers enhance product images

TechCrunch

Amazon is rolling out a new AI image generation tool for advertisers to generate backgrounds based on product descriptions and themes. Amazon is currently beta testing the tool with select advertisers and will expand availability “over time,” the company says.

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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.