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Nonprofit Marketing Technology Benchmarks 2022-2023

TechSoup

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey.

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Nonprofit Social Media Benchmarks 2022-2023

TechSoup

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

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SEO Best Practices for Nonprofits

TechSoup

Each nonprofit has its own approach to creating website and blog content. Perhaps you're putting a huge amount of effort into developing great blogs, but the numbers show that not many people are reading them.

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Tips for Leading Nonprofit Teams

CEO Insider

With tremendous growth comes an abundance of opportunity, and the nonprofit industry in the U.S. Overall, nonprofit giving had a growth rate of 4 percent over 2021, with environmental and human rights-related causes growing the most.

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U.S. Nonprofit Startup Resources

TechSoup

Are you considering starting a nonprofit organization in the U.S.? Are you already incorporated as a nonprofit and now considering whether to apply for tax-exempt status?

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Crafting Nonprofit Technology Proposals

TechSoup

Technology is an essential building block of any nonprofit organization, but finding the funding to allow you to build your tech infrastructure can be frustrating.

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4 Cybersecurity Tips for Nonprofit Staff

TechSoup

I know many of us see ads about protecting our personal information, but what I don't see is information about why this is so important for nonprofits and libraries.

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Creating a Great Nonprofit Annual Report

TechSoup

Nonprofit annual reports are a fantastic way of showcasing the great work you've done throughout the year. They can be used to show supporters how you have used their money and to demonstrate the value of your work to prospective donors.

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What Makes a Great Nonprofit Website?

TechSoup

Your website acts both as a hub for activity and services and as a virtual front door to your nonprofit. It can be the central location used to gather your community, process donations, and get the word out to new supporters.

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Nonprofit Email Marketing Benchmarks 2021

TechSoup

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

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5 Social Media Trends for Nonprofits in 2023

TechSoup

Here, explore some important trends in the world of social media and learn how they are affecting the nonprofit sector. There's a lot of change happening in the world of social media.

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What's Next in Nonprofit Technology

TechSoup

So I'm eager to do one of my favorite things in all the world — report on what's next for nonprofit technology. COVID-19 has dramatically changed nonprofit technology. As a man of a certain age now, I'm sad to say that I'm retiring from TechSoup.

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5 Nonprofit Podcasts Helping Their Organizations Grow

TechSoup

If you work at a nonprofit, it's likely that you've heard the words, "I think we should start a podcast" over the past year or so, and perhaps with good reason. Podcasting is gaining strength as a channel for nonprofits to reach existing and new audiences.

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How COVID-19 Is Impacting Nonprofits

TechSoup

Because so many things have changed in nonprofit technology since the onset of the pandemic, we thought we'd check in with some technology consultants who work with many nonprofits all across the United States to find out what changes they are seeing so far.

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Why Digital Accessibility Matters for Nonprofits

TechSoup

What is digital accessibility and why is it important to nonprofit organizations and their communities? This post will explore the importance of accessibility in web and other digital communications as it relates to a nonprofit's ability to serve beneficiaries and to communicate with donors.

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9 Nonprofit Website Trends for 2022

TechSoup

With a rapidly changing industry, nonprofit marketers and organizations have needed to become more effective and efficient in their strategy and implementation.

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Security Tools to Protect Your Nonprofit

TechSoup

From accidental data loss, to viruses that can destabilize your systems, nonprofits are more susceptible than they might think to cybersecurity threats.

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One Surprising Reason Your Nonprofit Struggles to Grow

Let's Grow Leaders

I regularly speak with nonprofit leaders who wonder why their nonprofit struggles to grow. The post One Surprising Reason Your Nonprofit Struggles to Grow appeared first on Let's Grow Leaders. Capacity Employee Engagement & Energy Winning Well leadership leadership development leadership training management nonprofitsThey have a great theory of change, clear intended impact, enthusiastic donors, but…something is wrong.

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What Is Nonprofit Omnichannel Marketing?

TechSoup

Similar to any business, nonprofits need to adapt to these changes, know where their audience exists online, and provide them with a holistic experience centered around their communication preferences.

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8 Ways to Utilize Your Nonprofit's Website

TechSoup

If you are a nonprofit trying to compete in an increasingly saturated market, optimizing your website is one of the most impactful ways to stand apart, spread your mission, and drive donations.

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How Nonprofits Can Use AI and Automation for Good

TechSoup

With "smart tech" becoming a more common discussion in nonprofit tech, we've been asking ourselves, "How can nonprofits adopt artificial intelligence and embrace an 'automation first' mindset?".

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10 Great Tech Solutions for Small Nonprofits

TechSoup

Small nonprofits are often the lifeblood of their communities, providing essential services on very limited budgets with only a few paid team members.

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Nonprofit Fundraising in the Age of Uncertainty

TechSoup

Much has been written over the years about how nonprofits can fundraise in tough times. Fundraising pioneer Mal Warwick famously advised nonprofits during the 2008 – 2009 recession to reassess the whole ball of wax.

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5 Content Trends for Nonprofits in 2021

TechSoup

And it's no surprise that content has become critical to the marketing and growth of nonprofit organizations. As new technology and digital transformation grows, the way nonprofits relate to their constituents has changed, too. When it comes to marketing, content is king, as they say.

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KPIs Every Nonprofit's Website Reporting Should Include

TechSoup

When it comes to nonprofit websites, these metrics can help you determine how effective the site is at driving donations, volunteer sign-ups, awareness, or other organizational goals.

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Nonprofit Advertising Benchmarks 2020–2021

TechSoup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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The Top 3 Cybersecurity Challenges Nonprofits Face and How to Address Them

TechSoup

Safeguarding the sensitive data of members, donors, and volunteers is critical for nonprofit organizations. Yet, the rise of digital transformation and remote work has created new cybersecurity challenges — and IT budgets often don't keep pace. IT Security

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Cybersecurity Basics Your Nonprofit Needs to Know

TechSoup

Nonprofits are no exception to this alarming trend, which results in lost productivity, damaged reputations, and serious financial implications. Whether you work in IT or are a nontechnical concerned stakeholder, cyber readiness is must-have for any nonprofit.

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How to Find the Best Membership Software for Your Nonprofit

TechSoup

Membership management software stores all of your organization's member data in one place. Using these details, you can send personalized communications to members, learn more about and draw conclusions about your membership base, and more.

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Digital Solutions for Nonprofit Attorneys

TechSoup

Working as an attorney in the nonprofit sector requires more than just sharp legal skills. Having the right tools at your disposal can help ease the transition to the nonprofit space and bring value to your organization.

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4 Grant Writing Tips for Your Nonprofit's Technology Project

TechSoup

Today, more and more nonprofits seek funding to invest in technology-driven projects. Although many traditional grant writing skills apply, there are distinct differences in how to approach technology-centric grant applications. Grant Writing

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Remote Operations Management for Nonprofits

TechSoup

Nonprofits play a critical role in times like these — they're the ones with the power to provide relief in a chaotic environment. From economic stress to societal issues, countries across the world continue to face severe crises as a result of the COVID-19 pandemic.

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5 Ways Nonprofits Can Use signNow

TechSoup

Brightpoint , a community action agency in northeast Indiana, is one of the many nonprofits that were forced to digitize and change their operating models during COVID.

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How Cascade Bicycle Club Became a Data-Driven Nonprofit

Dataiku

based nonprofit, became a data-driven organization and empowered their volunteers with greater access to analytics. In this article, you will learn about how Cascade Bicycle Club , a U.S.-based

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HubSpot Marketing Tools for Nonprofit Growth

TechSoup

HubSpot is a great solution for nonprofits looking to manage all of their marketing, constituent management, donation funnels, and communication in a single platform.

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4 Nonprofit Content Trends for 2022

TechSoup

In a changing world, many nonprofits are looking to expand their content strategies and find new ways to draw in potential supporters. The beginning of a new year serves as a reset for many individuals and organizations.

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Fall 2022 Fundraising Strategies to Help Your Nonprofit Succeed

TechSoup

Now that we're well into the final quarter of 2022, many nonprofit fundraisers are working to find a fundraising strategy that is flexible enough to respond to COVID and its newest variants while also drawing in donors who are feeling some major Zoom fatigue.

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Creative Content Best Practices for Nonprofits in 2023

TechSoup

Investing time into creative content like blogs, videos, images, and animations can help your organization to stand out. You can use these methods to tell your story more effectively, to be discovered on search engines and social media, and to encourage people to engage with your cause.

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2023 Trends to Help Your Nonprofit Raise More

TechSoup

As we enter the new year, understanding trends for 2023 that support your revenue goals will be key to your fundraising success. Marketing and Communications Donor Management

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Nonprofit Social Media Benchmarks 2021

TechSoup

For that reason, we can expect social media to take an even more central role in nonprofits' ability to build, engage, and leverage their communities. In 2021, we expect to see the digital landscape continue to change as our ways of communication and connection settle back into a new normal.

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