TechSoup

FEBRUARY 24, 2023

By nature, nonprofits rely on others in order to fund their work. While individual donations often provide the initial backbone for organizations, it's important to diversify funding streams as you grow.

Nonprofit 108

Nonprofit Organization Marketing 108

TechSoup

MAY 25, 2023

But what is it, and how can it potentially help you and your nonprofit? ChatGPT has dominated headlines since its public launch late last year.

ChatGPT 85

ChatGPT Nonprofit Marketing 85

TechSoup

JUNE 21, 2023

Volunteers are the lifeblood of many organizations, and they're essential for keeping your nonprofit running smoothly. With the right software, you can easily oversee and track your volunteers, assign them tasks, and manage their schedules — all from one central location.

Nonprofit 93

Nonprofit Software Organization Project Management 93

TechSoup

APRIL 4, 2023

According to the recent 2022-2023 Nonprofit Digital Marketing Benchmark Report , conducted by TechSoup in partnership with Tapp Network, 60 percent of nonprofits say they don't have a formal digital marketing plan or they plan on creating one but have not followed through.

Nonprofit 80

Nonprofit Marketing Digital Marketing Network 80

TechSoup

MARCH 1, 2023

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

Nonprofit 100

Nonprofit Marketing Digital Marketing Survey 100

TechSoup

JANUARY 24, 2023

Each nonprofit has its own approach to creating website and blog content. Perhaps you're putting a huge amount of effort into developing great blogs, but the numbers show that not many people are reading them. A fantastic way to get more value out of the content you're producing is to put some time into search engine optimization (SEO).

Nonprofit 96

Nonprofit Engineering Development Web Development 96

TechSoup

OCTOBER 26, 2022

I know many of us see ads about protecting our personal information, but what I don't see is information about why this is so important for nonprofits and libraries. Cybersecurity Awareness Month is our favorite time at NortonLifeLock because it is an opportunity to share our expertise with others.

Nonprofit 116

Nonprofit 116

TechSoup

OCTOBER 1, 2022

Are you considering starting a nonprofit organization in the U.S.? Are you already incorporated as a nonprofit and now considering whether to apply for tax-exempt status? Or perhaps you're an organization that has applied for tax-exempt status but has not yet received your determination letter from the IRS.

Nonprofit 86

Nonprofit Resources Organization Education 86

TechSoup

DECEMBER 23, 2022

Nonprofit annual reports are a fantastic way of showcasing the great work you've done throughout the year. They can be used to show supporters how you have used their money and to demonstrate the value of your work to prospective donors. They can also be a helpful opportunity to celebrate everything you've achieved.

Nonprofit 111

Nonprofit Report Marketing 111

TechSoup

FEBRUARY 15, 2023

Last year TechSoup partnered with the digital marketing and technology agency Tapp Network to analyze data on six core aspects of digital marketing most relevant to nonprofits and the challenges they face. We're pleased to share these findings in the 2022-2023 Nonprofit Digital Marketing Benchmark Survey and Report.

Nonprofit 72

Nonprofit Digital Marketing Survey Network 72

TechSoup

OCTOBER 18, 2022

We are very excited to share Microsoft's announcement that libraries and museums are now eligible for all Microsoft nonprofit offers. This includes access to Microsoft nonprofit donations and discounts on both desktop and cloud solutions.

Nonprofit 123

Nonprofit Cloud 123

TechSoup

JUNE 10, 2022

Technology is an essential building block of any nonprofit organization, but finding the funding to allow you to build your tech infrastructure can be frustrating.

Nonprofit 95

Nonprofit Technology Infrastructure Strategy 95

TechSoup

FEBRUARY 10, 2023

In one way or another, all nonprofits have been faced with the challenge of adapting their marketing technology over the past few years. TechSoup, in collaboration with Tapp Network, sought to discover just how nonprofits were doing this in 2020 by conducting the 2020-2021 Nonprofit Digital Marketing Benchmark Study and Report.

Nonprofit 72

Nonprofit Advertising Digital Marketing Study 72

TechSoup

JULY 6, 2021

So I'm eager to do one of my favorite things in all the world — report on what's next for nonprofit technology. COVID-19 has dramatically changed nonprofit technology. We're hopefully on the recovery side of the pandemic now in the U.S.

Nonprofit 127

Nonprofit Technology Report Cloud 127

TechSoup

MARCH 3, 2023

In this two-part series, I've been expanding on some of the methods nonprofits can use to fund their work. Here, continue learning about the various ways your nonprofit can raise funds, in particular by building relationships with businesses, foundations, and government organizations.

Nonprofit 74

Nonprofit Government Organization Marketing 74

TechSoup

FEBRUARY 8, 2022

If you work at a nonprofit, it's likely that you've heard the words, "I think we should start a podcast" over the past year or so, and perhaps with good reason. Podcasts can maintain an audience's attention over time and build intimacy between host and listener, both of which help nonprofits nurture relationships with prospective supporters.

Nonprofit 115

Nonprofit Organization Marketing 115

TechSoup

FEBRUARY 2, 2023

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

Nonprofit 82

Nonprofit Media Social Digital Marketing 82

TechSoup

MAY 11, 2021

What is digital accessibility and why is it important to nonprofit organizations and their communities? This post will explore the importance of accessibility in web and other digital communications as it relates to a nonprofit's ability to serve beneficiaries and to communicate with donors.

Nonprofit 126

Nonprofit Resources Organization Web Development 126

TechSoup

DECEMBER 29, 2021

With a rapidly changing industry, nonprofit marketers and organizations have needed to become more effective and efficient in their strategy and implementation. Changes are occurring so quickly that 89 percent of nonprofit marketers have already changed their digital engagement strategy in the last year.

Nonprofit 112

Nonprofit Trends Strategy Industry 112

TechSoup

JANUARY 10, 2023

Your website acts both as a hub for activity and services and as a virtual front door to your nonprofit. It can be the central location used to gather your community, process donations, and get the word out to new supporters.

Nonprofit 92

Nonprofit Virtualization Organization Web Development 92

TechSoup

FEBRUARY 21, 2023

On February 2, 2023, TechSoup hosted a webinar featuring three Black-led nonprofit organizations. We heard about the work they do, as well as the barriers in place for Black people in education, research, and business.

Nonprofit 73

Nonprofit Education Research Organization 73

TechSoup

APRIL 20, 2021

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

Nonprofit 108

Nonprofit Marketing Strategy 108

TechSoup

JANUARY 26, 2023

Here, explore some important trends in the world of social media and learn how they are affecting the nonprofit sector. In just the past few months, Twitter has undergone serious changes that put the future of the platform into question.

Nonprofit 101

Nonprofit Media Trends Social 101

TechSoup

JUNE 3, 2022

From accidental data loss, to viruses that can destabilize your systems, nonprofits are more susceptible than they might think to cybersecurity threats. Make sure you identify the weaknesses in your systems and invest in training and tools to reinforce them.

Nonprofit 110

Nonprofit Tools Backup Wireless 110

TechSoup

MAY 19, 2020

Because so many things have changed in nonprofit technology since the onset of the pandemic, we thought we'd check in with some technology consultants who work with many nonprofits all across the United States to find out what changes they are seeing so far. They confirmed much of what we’ve been hearing anecdotally from nonprofits.

Nonprofit 131

Nonprofit Technology Cloud Media 131

TechSoup

JUNE 3, 2022

Small nonprofits are often the lifeblood of their communities, providing essential services on very limited budgets with only a few paid team members.

Nonprofit 112

Nonprofit Budget Tools Technology 112

TechSoup

JULY 27, 2021

If you are a nonprofit trying to compete in an increasingly saturated market, optimizing your website is one of the most impactful ways to stand apart, spread your mission, and drive donations. Check out this list of eight ways you can utilize your website to grow your organization and outreach.

Nonprofit 131

Nonprofit Organization Marketing Web Development 131

TechSoup

JUNE 26, 2020

Much has been written over the years about how nonprofits can fundraise in tough times. Fundraising pioneer Mal Warwick famously advised nonprofits during the 2008 – 2009 recession to reassess the whole ball of wax.

Nonprofit 128

Nonprofit Marketing 128

TechSoup

MARCH 21, 2022

With "smart tech" becoming a more common discussion in nonprofit tech, we've been asking ourselves, "How can nonprofits adopt artificial intelligence and embrace an 'automation first' mindset?".

Nonprofit 97

Nonprofit Artificial Inteligence Artificial Intelligence Web Development 97

TechSoup

DECEMBER 29, 2020

Nonprofits are no exception to this alarming trend, which results in lost productivity, damaged reputations, and serious financial implications. Whether you work in IT or are a nontechnical concerned stakeholder, cyber readiness is must-have for any nonprofit.

Nonprofit 121

Nonprofit Survey Trends Organization 121

TechSoup

DECEMBER 5, 2022

Safeguarding the sensitive data of members, donors, and volunteers is critical for nonprofit organizations. Yet, the rise of digital transformation and remote work has created new cybersecurity challenges — and IT budgets often don't keep pace.

Nonprofit 101

Nonprofit Budget How To Data 101

TechSoup

JANUARY 7, 2021

And it's no surprise that content has become critical to the marketing and growth of nonprofit organizations. As new technology and digital transformation grows, the way nonprofits relate to their constituents has changed, too. When it comes to marketing, content is king, as they say.

Nonprofit 110

Nonprofit Trends Marketing Organization 110

TechSoup

MAY 13, 2022

Today, more and more nonprofits seek funding to invest in technology-driven projects. Although many traditional grant writing skills apply, there are distinct differences in how to approach technology-centric grant applications.

Nonprofit 103

Nonprofit Technology Applications How To 103

TechSoup

AUGUST 19, 2021

The increasingly globalized nature of businesses today — nonprofits included — has created a need for formal contract processes that do not require the signer to be physically present. signNow from airSlate is a great tool that helps nonprofits be more efficient, delight donors and volunteers, and save both paper and money.

Nonprofit 121

Nonprofit Trends Tools 121

TechSoup

JANUARY 19, 2022

In a changing world, many nonprofits are looking to expand their content strategies and find new ways to draw in potential supporters. The beginning of a new year serves as a reset for many individuals and organizations. We look at the ups and downs of the previous year and consider what we might adjust in the months to come.

Nonprofit 92

Nonprofit Trends Strategy Organization 92

TechSoup

SEPTEMBER 21, 2022

When it comes to nonprofit websites, these metrics can help you determine how effective the site is at driving donations, volunteer sign-ups, awareness, or other organizational goals. Key performance indicators (KPIs) are metrics that provide insight into the performance of any given process or tool.

Nonprofit 75

Nonprofit Report Metrics Performance 75

TechSoup

AUGUST 15, 2022

Similar to any business, nonprofits need to adapt to these changes, know where their audience exists online, and provide them with a holistic experience centered around their communication preferences. Marketing channels and platforms are evolving every day, and your audience's behaviors are changing.

Nonprofit 64

Nonprofit Marketing Cloud 64