TechSoup

MARCH 3, 2022

Marketing is a key component of any organization's business strategy. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required. It is how a company's value is shown to the unique audiences it serves. It is the voice of an organization.

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TechCrunch

NOVEMBER 3, 2021

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

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Marketing Technical Review Digital Marketing Artificial Inteligence 217

TechCrunch

MARCH 7, 2023

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

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Marketing Technical Review Digital Marketing Systems Review 234

QBurst

FEBRUARY 19, 2025

To gain deeper insights into how generative AI is transforming digital marketing, we posed a series of questions to our digital marketing expert, Arun Chakravarthy.We explore how content, SEO, and personalized marketing are all set to change.

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Digital Marketing Generative AI Marketing 61

TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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Digital Marketing Course Software Development Web Development 226

The Crazy Programmer

FEBRUARY 3, 2021

Digital Marketing. Students who are looking to make their career in the field than doing the digital marketing course will be the best thing after the 12th. Digital marketing today is the most growing career. There’re over 4 lakh jobs accessible in the Marketing domain. Tally ERP 9.

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Course Digital Marketing Software Review Hardware 232

TechCrunch

DECEMBER 6, 2023

European Union’s Digital Markets Act (DMA) regulation, which will hit tech giants in 2024, will ask large-sized messaging apps to be interoperable with other services.

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Report Digital Marketing Marketing Policies 242

Crunchbase News

FEBRUARY 18, 2025

The startup has a multichannel programmatic advertising platform that uses AI and automation to help with digital marketing efforts. Just last week, Toronto-based StackAdapt raised a $235 million growth round led by Teachers Venture Growth the late-stage venture and growth investment arm of Ontario Teachers Pension Plan.

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Marketing Artificial Intelligence Artificial Inteligence Biotech 117

TechCrunch

FEBRUARY 21, 2023

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. But businesses are changing where, how and why they invest in technology.

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Off-The-Shelf Digital Marketing Software Analytics 242

IDC

MAY 17, 2024

Organizations shouldn't just replicate their peers' AI strategies. Blindly buying solutions won't guarantee success. Learn about key AI adoption elements with IDC's AI readiness framework.

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Digital Marketing Strategy Marketing Organization 80

TechCrunch

FEBRUARY 23, 2022

Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. Customers connect their data, it is placed into various verticals and tagged in different ways.

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Company Apparel Technical Review Digital Marketing 285

TechCrunch

JUNE 30, 2022

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

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Retail Marketing eCommerce Digital Marketing 246

TechCrunch

MARCH 8, 2021

Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo! He wanted to create a startup that would combine what he had learned about digital marketing and make accessible to more businesses.

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Marketing Advertising Digital Marketing Small Business 252

TechCrunch

AUGUST 9, 2022

In a statement, Ahmed Aljibreen, partner at lead investor Merak Capital, addressing his firm’s investment, said the ever-changing landscape of digital marketing platforms adds a new layer of challenges for e-commerce companies — and that Convertedin solves that. Hence, the reason why Merak Capital backed the firm. “We

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SMB Digital Marketing Automotive Media 262

TechCrunch

JANUARY 4, 2022

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age of digital marketing , where the internet becomes privacy-first. That’s not to say Google’s motives are pure, though.

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Advertising Data Digital Marketing Internet 238

TechCrunch

MAY 12, 2021

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more.

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Development Tourism Digital Marketing Software Development 206

TechCrunch

MAY 6, 2022

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.” UK’s Digital Markets Unit starts work on pro-competition reforms.

Technical Review 158

Technical Review Digital Marketing Government Software Review 158

TechCrunch

JANUARY 20, 2021

As an example, founder and CEO Chad Bronstein (previously the chief revenue officer at digital marketing company Amobee) said that retailers will be able to use the Fyllo platform to send promotional texts to regular customers while, crucially, ensuring that those campaigns are fully in compliance with state and local regulations.

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Marketing Retail Compliance Advertising 282

TechCrunch

OCTOBER 22, 2020

Bar David suggested that the economic turmoil caused by COVID-19 has prompted (or forced) more skilled workers — such as programmers and digital marketers — to turn to freelancing. Meanwhile, she’s also seen “a big shift from part-time freelance to full-time freelance.” ” Lili CEO Lilac Bar David.

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Banking Groups Digital Marketing Marketing 283

TechCrunch

OCTOBER 28, 2020

“The term ‘marketing’ has morphed to broadly encompass a growing list of niche specialties and platform-specific skills — from SEO and SMS to Amazon and TikTok,” said investor Andy Appelbaum, Managing Partner of RiverPark Ventures and co-founder of Seamless, in a statement. “As

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TechCrunch

SEPTEMBER 30, 2021

For example, a company at a “repeatability” stage that generates inbound leads through digital marketing efforts and has an enterprise sales department will often have a much more mature marketing department compared to sales. As we argue below, this can be different for individual departments.

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Digital Marketing Metrics Marketing Study 219

TechCrunch

APRIL 28, 2021

OpenClassrooms covers many different fields, from web development to digital marketing, product management, HR and sales. GSV, the Chan Zuckerberg Initiative (CZI) and Salesforce Ventures also participated in today’s funding round. Existing investors General Atlantic and Bpifrance invested once again in the company.

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Education Programming Web Development Coaching 240

TechCrunch

JANUARY 18, 2022

“A validation of Pixis’s product-market fit is the impressive growth rate the company has achieved in just three years since launching, buttressed by a loyal and engaged customer base of large global enterprises,” Saiprasad added. “We

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Infrastructure Company Artificial Intelligence Artificial Inteligence 236

TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Angelina Liparteliani. Contributor. She is also developing GLAMLAB London , a service for beauty freelancers to list and sell their beauty services to clients in the U.K.

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CIO

OCTOBER 14, 2024

I once worked with a CIO at a legacy company who pushed to modernize the entire organization,” recalls Panayot Kalinov, deputy head of IT at Bulgaria-based digital marketing firm Performalis. “It In other words, they thrive on being innovative. “I

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Technical Review Innovation Survey Systems Review 197

CIO

AUGUST 19, 2024

Girl Power Talk, specifically, offers services around client engagement, community management, digital marketing, custom software development, website and application design, system integration and optimization, and risk mitigation. I truly feel valued as an individual here.”

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Technical Review Digital Marketing Software Review Systems Review 178

TechCrunch

NOVEMBER 23, 2021

“In South Africa and Africa general, there are a lot of companies using SMS marketing, but it’s not giving any value to them because they lack digital marketing skills,” he said to TechCrunch over a call.

Marketing 226

Marketing SMB Digital Marketing Mobile 226

TechCrunch

SEPTEMBER 15, 2021

HopJump was started in 2018 by Staab as a digital marketing agency helping big brands with user acquisition campaigns. “The consumer is coming to us instead of visiting 20 websites before they book. Before, you might have combed through reviews, but now you just want an expert to tell you, and that is what we are.”.

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Travel Hotels Technical Review Tourism 221

TechCrunch

AUGUST 17, 2021

He watched digital grocery go from a single-digit market to double digits overnight. “It Equal Ventures and Slow Ventures co-led the round and were joined by Haystack, Great Oaks Venture Capital, XFactor Ventures, ABV and a group of angel investors.

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Weak Development Team Sustainability Digital Marketing Retail 252

TechCrunch

AUGUST 15, 2023

The company is betting on the EU’s Digital Markets Act’s (DMA) rules that should allow users to install third-party apps on iOS without having to go through Apple’s App Store. App subscription service Setapp is preparing to launch as an alternative app store, as soon as new EU regulations come into effect next year.

Digital Marketing 242

Digital Marketing Compliance Report Development 242

TechCrunch

JULY 21, 2021

By tapping its team of “specialists” in areas such as digital marketing and supply chain management, it claims to be able to help these brands “reach new heights” while giving the entrepreneurs behind the companies “an attractive exit,” or partial exit in some cases.

Digital Marketing 254

Digital Marketing Marketing Company Resources 254

Crunchbase News

NOVEMBER 1, 2024

tied) Insider , $500M, digital marketing: Marketing tech platform Insider raised a $500 million Series E led by General Atlantic to fund its expansion in the U.S. That business plan was enough for Crusoe to reportedly lock up a $500 million round led by Founders Fund at a $3 billion valuation. billion, per Crunchbase.

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Biotech Energy Artificial Inteligence Technical Review 126

TechCrunch

JULY 23, 2021

Rather, they need an online presence and digital marketing to engage with customers, but their focus is being findable and having content that tells people why they should do business with them. Paystone provides the marketing through content, help with reviews and with loyalty and rewards programs.

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Company Software Review Technical Review Digital Marketing 252

TechCrunch

SEPTEMBER 12, 2022

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. million in shares in HotelOnline, which was valued at $24 million before the deal.

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Company Software Travel Hotels 248

TechCrunch

OCTOBER 29, 2021

The demise of browser cookies could create a Golden Age of digital marketing. “When Google gets rid of the cookies, it is going to be crazy: you will have to really own the first-party data to communicate with users, or you will lose visibility.”.

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Social Artificial Inteligence Technical Advisors Machine Learning 260

TechCrunch

AUGUST 20, 2021

Bibb’s background is in digital marketing and brand building at companies like PopSugar, VSCO and S’well, while Raptis was on the founding team at fintech company Credible.com. Including the new round, the New York and Colorado-based company has brought in total funding of $4.5

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Technical Review Systems Review Fintech Construction 259

TechCrunch

OCTOBER 26, 2020

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. “We created this category.”

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