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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?

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Oracle’s $115 million privacy settlement could change industry data collection methods

CIO

The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from (..)

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With Aerospike Trade Desk Achieves Hyperscale for Real-time Bidding

CTOvision

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

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Kargo unveils its new Fabrik publishing system

TechCrunch

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publishers’ modern needs and integrated with Kargo’s advertising technology.

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Adtech Startup Funding Has Collapsed

Crunchbase News

Of course, the deepest-pocketed companies with sophisticated advertising technology offerings are the biggest internet companies, like Google and Meta. Other significant public companies that once raised venture backing include DoubleVerify , Magnite , Taboola and PubMatic.

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Radar trends to watch: September 2020

O'Reilly Media - Ideas

Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. In iOS 14, Apple will be requiring opt-in for tracking users’ web activity.

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Exploring AI solutions enhancing productivity and cost savings

Agile Engine

The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms. By leveraging real-time analysis of transaction and financial account data, these systems identify suspicious activities, bolstering customer trust and safeguarding assets.