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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?

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With Aerospike Trade Desk Achieves Hyperscale for Real-time Bidding

CTOvision

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

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Kargo unveils its new Fabrik publishing system

TechCrunch

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publishers’ modern needs and integrated with Kargo’s advertising technology.

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Exploring AI solutions enhancing productivity and cost savings

Agile Engine

From augmenting creative work and optimizing workflows to boosting customer retention and mitigating risks, AI is a transformative technology driving sustainable growth for businesses of all sizes. The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms.

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Radar trends to watch: September 2020

O'Reilly Media - Ideas

Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. In iOS 14, Apple will be requiring opt-in for tracking users’ web activity.

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Are Your Ads Funding Disinformation?

Harvard Business Review

Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds. This represents an acute reputational risk at a time when consumers are increasingly making buying decisions based on personal values and brand associations.

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12 Impact of Artificial Intelligence on Mobile App Development

Xicom

Table Of Contents 1) Machine Learning in Mobile Apps 2) Predictive Analysis 3) Virtual Personal Assistants 4) Improved User Experience 5) Augmented Reality 6) Blockchain Technology 7) Facial Recognition 8) Internet of Things 9) Cloud Computing 10) Cybersecurity 11) Marketing and Advertisements 12) Big Data Q1: What is Artificial Intelligence?