article thumbnail

Are Your Ads Funding Disinformation?

Harvard Business Review

The global digital advertising industry is estimated to be $600 billion and growing. Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds.

article thumbnail

The death of identity: Knowing your customer in the age of data privacy

TechCrunch

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. “Know your customer” is one of the foundational concepts of business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exploring AI solutions enhancing productivity and cost savings

Agile Engine

From augmenting creative work and optimizing workflows to boosting customer retention and mitigating risks, AI is a transformative technology driving sustainable growth for businesses of all sizes. reviews, social media, etc.) Ways in which AI can help companies cut costs 1. AI-powered tools analyze vast data (e.g.,

article thumbnail

Radar trends to watch: September 2020

O'Reilly Media - Ideas

Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. They are way behind the Chinese. Operations. There’s a good thread on Twitter discussing the paper.

Trends 133
article thumbnail

N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform. Transformation is the new normal.

article thumbnail

The Ad-Tech Industry Must Finally Admit That Their Product (Ads) is Dangerous

Jeremiah Grossman

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. Hack Yourself First: Jeremiah Grossman.