Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds.

Advertising 63

Advertising Internet Media Social 63

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform. Transformation is the new normal.

Innovation 84

Innovation Strategy Big Data Advertising 84

Jeremiah Grossman

APRIL 18, 2017

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. The reason for this? Online ads.

Industry 40

Industry Malware Advertising Advertising Technology 40