The death of identity: Knowing your customer in the age of data privacy
TechCrunch
SEPTEMBER 29, 2021
Ted Schlein is a general partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. While these developments threaten to upend how digital marketing is performed today, they signal a necessary, and effective, shift in the ways brands will understand their customers in the future. Ted Schlein.
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