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Four Ways Big Data is Impacting E-Commerce

CTOvision

The greater insight and understanding that may be obtained by collating and analyzing large blocks of data has the potential to be a real game changer, one that can allow ecommerce businesses to make smarter and more informed decisions. Here are four areas that big data impacts with ecommerce. Improved customer relationships.

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Big Data Can Be Used for More Than Just Targeting A Customer Base

CTOvision

Big data has almost always been primarily used to target clients using tailored products, targeted advertising. This has skewed the use of big data that often everyone simply assumes big data is for targeting the customer base. Brigg Patten. Reworking Internal Processes. Creating Better Products.

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3 Ways To Actually Make Big Data Work For Your Business

CTOvision

Big Data is a big business opportunity thanks to its transformative and disruptive nature. Every business, regardless of size, should understand the significant potential of big data if it has any goal of staying ahead of the competition in a world where the market is constantly changing. Brigg Patten.