Remove Blockchain Remove Business Transformation Remove Digital Marketing Remove Marketing
article thumbnail

What is digital transformation? A necessary disruption

CIO

“The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence. Amazon became a metaphor for markets upended in upstarts digitalization wake. Deere & Co.,

article thumbnail

Chief Digital Officer: Role, Responsibilities, Skills, and When Organizations Need One

Altexsoft

To enable this conversion, a CDO uses digital information and modern technologies such as the cloud, the Internet of Things , mobile apps, social media, machine learning-based products, and digital marketing. Chief Marketing Officer (CMO). CMOs are often the catalysts for the digitization that drive the innovation agenda.

CTO 52