Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models
Altexsoft
MARCH 27, 2019
We’ll discuss collecting data about client relationship with a brand, characteristics of customer behavior that correlate the most with churn, and explore the logic behind selecting the best-performing machine learning models. For example, if you got 150 customers and lost three last month, then your monthly churn rate is 2 percent.
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