Remove Coaching Remove Comparison Remove CTO Coach Remove Metrics
article thumbnail

SaaStr London: Efficiency, Alignment, Ingenuity, Unfundability, & Ice Cream

Daniel Bryant

Sam made the point that not only were these tactics cost-effective (in comparison with a double-platinum, all-singing, blow-the-budget official conference sponsorship), but they also repeatedly exposed event attendees to the brand at a series of key touchpoints.