Remove .Net Remove B2B Remove KPI Remove Product Management
article thumbnail

Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. They help with measuring product success across different stages of the product life cycle. One of the most efficient and valuable metrics here to implement is the Net Promoter Score.

.Net 73
article thumbnail

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

But first, let’s define product marketing. What is product marketing? Product marketing is a process of moving a product or service from concept to customer. It lies at the intersection of product management , sales, and marketing. What is product marketing? What problems does the product solve?