Zigs & Zags – The Opposite of a Great Idea Can Also be a Great Idea
Perficient
FEBRUARY 22, 2024
Helping clients or my teams break out of the day-to-day and explore the unexpected. Several books have been written on the concept, and many more refer to it when discussing differentiation and disruption within marketing and product development. Tesla set out in 2004 to become the first all-electric automobile manufacturer.
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