Tech Marketing’s Expanding Role: More from IDC’s 2019 Investment Benchmark Survey
IDC
JANUARY 21, 2020
Tech marketing budgets have grown every year since 2014, but IDC finds that in 2019 marketers experienced one of the best growth years ever. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly. Two-thirds of the companies in the survey grew budgets. of revenue.
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