2040 Culture Marketing Recruiting 
Erik Bernhardsson
APRIL 8, 2017
But there’s some stuff that can be predicted, and the uncertainty can usually be predicted too, as well as human irrationality/psychology, market behavior, and many other things. I’m planning to publish it about 2040, once I’ve mastered all the pieces. Why a culture of instilling risk aversity hurts company performance?
Erik Bernhardsson
APRIL 8, 2017
But there’s some stuff that can be predicted, and the uncertainty can usually be predicted too, as well as human irrationality/psychology, market behavior, and many other things. I’m planning to publish it about 2040, once I’ve mastered all the pieces. Why a culture of instilling risk aversity hurts company performance?
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