10 Leading Books on Social Business
Dion Hinchcliffe's Web 2.0 Blog
APRIL 12, 2012
In his book, Michael clearly conveys why it takes more than social marketing to succeed in today’s deeply connected business world. A powerful book for those that want the entire big picture of social business (here called mass collaboration) and how it can solve problems that have been intractable or merely just very hard.
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