Remove Analysis Remove Culture Remove Technical Advisors Remove Technical Leadership
article thumbnail

10 Leading Books on Social Business

Dion Hinchcliffe's Web 2.0 Blog

I particularly liked how he explained what’s often the toughest part: That social business transformation requires a genuine cultural shift in how companies do business and in the way they interact with customers and prospects. Lisa’s book is vital for understanding the bigger picture for which social business is a key plank.

Social 79