Intelligent products in manufacturing: How new technologies unlock hyper-personalization
Capgemini
MAY 15, 2024
This means products need to speak to and interact with buyers in a personalized fashion. An intimacy model has moved from “nice to have” to a “must have” KPI in a product’s acceptance, usage, and effectiveness throughout its lifecycle. Processes are deeply ingrained. People are reluctant to accept change.
Let's personalize your content