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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation.

Sport 216
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Sunny side up

Pandora's Brain

Good immersive VR equipment is now found in most homes, and it is increasingly rare to see an adolescent in public outside school hours. All major movies made by Netflix, Hollywood and Bollywood are now produced in VR, along with all major video games. Teachers are becoming coaches and mentors rather than instructors.

Sport 49