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How to Tell an Amateur Retail Salesperson From a Professional

Strategy Driven

This ties into a classic selling rule from David Sandler: “Buyers love to buy yet hate to be sold.” About the Author. Rob Fishman is the author of RETAIL SUCCESS IN AN ONLINE WORLD: How To Compete – And Win – In the Amazon Era. They have a good reason for doing so: they don’t want to be sold to. Food for thought.

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