Remove B2B Remove KPI Remove Metrics Remove Survey
article thumbnail

TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

” For our latest investor survey, she asked the following investors about where the sector is headed, whether ChatGPT might impact the industry and how Apple’s potential foray into health insurance is shaping their thinking: Florian Graillot, founding partner, astorya.vc What do I do?

Metrics 242
article thumbnail

Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. One of the most efficient and valuable metrics here to implement is the Net Promoter Score. NPS isn’t a very insightful metric when it comes to improving your product. Relationship approach for B2B.

.Net 73
article thumbnail

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

At the primary research phase, plan out personal interviews, group surveys, and focus groups with your potential or current clients. In the B2B model, marketers are usually heavily involved in the raising awareness part and leading potential customers to the first contact, while the rest is taken care by the sales team. Social media.