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Five rules for executive product leadership

Lead on Purpose

The original idea for starting Lead on Purpose was a recognition that product managers have the need to lead (inspire, motivate, guide) people who do not report them. The leadership role of the product team (PM, PO, PMM, UX) is critical to the success of any organization. Show it by your words and by your actions.

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Communicating with customers

Lead on Purpose

Travel budgets are typically flush with cash, optimism abounds and your desire to discuss company direction is high. Whether because of budget cuts or the more serious problem — loss of company confidence — communicating with customers seems to go by the wayside when times get tough.

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