The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4
Strategy Driven
OCTOBER 25, 2013
The program, approved by the judge, consisted of TV and newspaper apology statements, plus the assurance that safety-environmental training would be provided to employees. Sustained follow-up communication with employees, customers, the court, regulators and opinion leaders ensued. Running the business. Business development.
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