The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4
Strategy Driven
OCTOBER 25, 2013
Sustained follow-up communication with employees, customers, the court, regulators and opinion leaders ensued. What-if scenario planning is similar to the processes utilized in overall company strategic planning and visioning. The crisis plan must be part of the bigger process, not an adjunct or afterthought.
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