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What is digital transformation? A necessary disruption

CIO

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Customer retention is one of the primary growth pillars for products with subscription-based business model. Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit. Well, churn is bad.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

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Agile vs Waterfall: Key Differences And Definition?—?Which Model Is Better?

Codegiant

Picking the right method for managing your tasks can either make or break the success of your projects. In this article, you’ll find out whether Agile or Waterfall is more suitable for your team. And make an accurate assessment of which methodology is best suitable for your team. Teams that can manage themselves are the best.

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