Airline Loyalty Programs: Main Aspects, Types, and a Technological Perspective
Altexsoft
MAY 20, 2022
A few years ago, Joe DeNardi, a Stifel analyst, published a sensational report that contained estimated values of some of the biggest US airlines’ loyalty programs. If those whopping figures aren’t enough, it turned out that in many cases, the loyalty program was worth more than the market value of the airline itself.
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