The Untapped Power of Vulnerability & Transparency in Content Strategy
A List Apart
AUGUST 22, 2019
And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand. To be vulnerable, your brand and its content must be brave, genuine, humble, and open, all of which are traits that promote long-term customer loyalty. Customers’ life experiences.
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