Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M
TechCrunch
JULY 26, 2022
.” Seeing an opportunity to “inspire more thoughtful communication” between brands and consumers, Swift co-founded Cordial in 2014 with Adam Gillespie, Chris McGreal and David Baker. Gillespie and McGreal had previously worked together with Swift to build BlueHornet, an ESP that was later acquired by Digital River.
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