Cengage Group CTO Jim Chilton on the P&L difference
CIO
JANUARY 25, 2024
Dan Roberts: How did you become a P&L leader? You have to continually grind away at getting new customers, really understanding your sales cycle, who are the personas, and what is your ideal customer profile. The same with Balraj Kalsi and Michael Hansen. What follows is that conversation, edited for length and clarity.
Let's personalize your content