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15 Key Product Management Metrics and KPIs

Altexsoft

To deliver the most value, encourage your return and loyalty, executives of companies like these start their weeks with looking at metrics – pieces of quantifiable data that illustrate the changes in revenue and customer behavior. In this article, we will introduce you to metrics and KPIs to track your product success.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

If you use the Agile software development approaches, at the development stages you may consider particular metrics and KPIs to optimize the product delivery. Product lifecycle stages with their characteristics and key metrics to focus on. KPI – Indicators to trace at the entry level.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Tactics of a promotion strategy include advertising, sales, events, email marketing, content marketing, social media, and more. Taking a food delivery app as an example, your sales team can start with lead generation, contacting the restaurant managers and owners directly, and using online advertising, targeted at local businesses.