TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study
TechCrunch
NOVEMBER 5, 2021
Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. Last year, 34% of survey respondents said they were using a flexible pricing model. This year, that figure rose to 45%. Walter Thompson.
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